The House of Abhinandan Lodha (HoABL), has made its debut in the hospitality sector with the launch of Miros Hotels and Resorts, a premium experiential property situated in Central Goa. This strategic expansion marks the company’s move into branded lifestyle and leisure offerings, following its earlier entry into vertical residential development.
The Miros project, now open to guests, has been positioned as a standalone destination designed to combine wellness, recreation, and hospitality. Spread across a site in the interior belt of Goa, away from the coastal tourism zones, the resort features a curated set of amenities, including a full-service spa, indoor and outdoor fitness facilities, a vegetarian fine-dining restaurant, and flexible recreational zones aimed at families and working professionals.
The property launch comes amid growing interest in integrated lifestyle offerings that combine land ownership with long-term value in tourism and wellness. HoABL’s strategy appears to align with this trend by linking its hospitality project with its broader land-led development model. The Goa resort is located near the group’s earlier plotted development site, allowing cross-utilisation of infrastructure and customer interest.
Abhinandan Lodha, who leads the group, has overseen a series of brand extensions under the HoABL umbrella since the company’s founding. The introduction of Miros signals an intent to diversify the group’s business while building emotional resonance around real estate assets. Lodha has been closely involved in the conceptualisation of Miros as a platform that moves beyond conventional hospitality to offer what the company describes as “destinations with meaning.”
The hospitality brand draws its name from the Greek suffix “os,” meaning island, and the word “miracle,” which the company says represents its goal of offering guests reflective and restorative experiences. In its initial positioning, Miros is not being pitched as a luxury hotel in the traditional sense, but rather as a hospitality ecosystem that includes wellness tourism, sustainable design, and local engagement.
The company’s Chief Executive Officer, Samujjwal Ghosh, has outlined the integration of hospitality as a long-term play linked to HoABL’s core land development vertical. Ghosh has previously led expansion into key markets such as Ayodhya, Dapoli, and Neral through infrastructure-led plotted developments. With Miros, he is steering the firm toward layered offerings that encompass ownership, travel, and lifestyle experiences.
Miros Goa is expected to function as the flagship property for the brand, with similar destinations likely to be rolled out across the group’s land holdings in other parts of India. The model being pursued involves embedding hospitality into existing developments, effectively transforming certain plotted layouts into mixed-use communities that offer both short-term stays and permanent residences.
This move into hospitality follows HoABL’s recent diversification into vertical residential construction through a partnership with Mittal Builders. That project, announced earlier this year, involves co-developing a 3 million sq ft integrated township in Naigaon, near Mumbai. The development is expected to feature 4,600 apartment units and a high-street retail zone, with a projected Gross Development Value (GDV) of ₹3,000 crore over a 3–5 year horizon.
HoABL has, over the last few years, built a pipeline of over 1,200 acres across Maharashtra, Uttar Pradesh, and Goa, largely focused on plotted development. Its shift toward hospitality and vertical residential formats is seen as a response to the changing consumer demand landscape, especially post-pandemic, where lifestyle and asset utility are increasingly viewed together.
In Goa, Miros has begun operations with bookings available through online travel platforms. According to initial feedback from visitors, the property emphasizes tranquil design, sustainability features, and wellness-centric programming. A plant-based culinary experience and daily yoga or fitness sessions are part of the standard offering, in line with the broader trend toward health-focused travel.
The integration of Miros into HoABL’s existing ecosystem is also being seen as a brand-building move. With its customer base primarily composed of individual land investors, the company is positioning Miros as a differentiator that can add recurring value through experiential services and physical assets. By providing hospitality infrastructure on or adjacent to owned plots, HoABL may be able to retain customer interest beyond the initial transaction.
.png)