Birla Estates Launches Inspiring 'Stories Per Sq. Ft.' Campaign for T20 Season 2025 Featuring RCB Icons
In an exciting blend of cricket and real estate, Birla Estates, the wholly-owned subsidiary of Aditya Birla Real Estate Limited, has unveiled its Indian T20 Season 2025 campaign. The campaign brings to life the tagline “Every sq. ft. tells a story”, featuring prominent cricketers Virat Kohli, Bhuvneshwar Kumar, and Krunal Pandya, and celebrates the hopes, dreams, and emotions that are woven into every square foot of a home.
What makes this campaign stand out is its unique and heartfelt storytelling that draws a beautiful parallel between cricket and real estate—between the iconic Chinnaswamy Stadium and the thoughtfully crafted homes of Birla Estates. Just as every inch of the cricket field holds a moment of glory, heartbreak, or triumph, so too does every square foot of a home hold memories, milestones, and cherished moments.
The campaign, conceptualised by leading creative agency McCann, is not only a visual delight but also rich in emotion. With three digital video assets, the campaign paints a vivid picture of the intense moments on a cricket field and relates them to the quiet, beautiful stories that unfold inside a home. One of the standout messages from the campaign highlights the difference a few square feet can make: "To feel mortal – 15 sq. ft, to feel superhuman – 5 sq. ft." It captures the rollercoaster of emotions associated with both cricket and homeownership and ends on a touching note with: “Homes where every sq. ft. tells a story.”
In a move that deepens its involvement in the sporting world, Birla Estates has also strengthened its partnership with Royal Challengers Bengaluru (RCB), returning for the fourth consecutive year as a Principal Sponsor. The brand’s logo will once again be proudly displayed on the players' jerseys, reinforcing the brand’s commitment to values like ambition, perseverance, and excellence—qualities that resonate deeply with cricket fans and homebuyers alike.
Anitha Krishnan, Head of Marketing at Birla Estates, spoke passionately about the brand’s direction:
"Our long-standing partnership with RCB has evolved over the seasons, and we take immense pride in being the Principal Sponsor. Our brand on the players' jerseys is not just a marketing move—it’s a testament to our belief in cricket as a powerful platform that emotionally connects with our audience. We don’t just build structures—we create spaces that hold stories, dreams, and memories. Through this campaign, we aim to form an emotional connection with every aspiring homeowner, linking the thrill of cricket with the pride of owning a home.”
This season’s campaign is more than just a promotional effort—it reflects Birla Estates’ broader vision: building communities and homes where people can write their own stories. It recognizes that every square foot of space holds a deeper meaning, whether it's in the middle of a cricket pitch or in the heart of a home.
Rajesh Menon, COO of Royal Challengers Bengaluru, also expressed enthusiasm about the partnership:
"We are delighted to continue our association with Birla Estates as a valued member of the RCB family. Their dedication to innovation and excellence resonates with the ethos of our team. This collaboration aims to elevate the experience for fans and homeowners alike—creating a bond that transcends the boundaries of the game and extends into everyday life.”
The campaign, aptly promoted under the hashtag #StoriesPerSqFt, offers a fresh and emotionally rich perspective on real estate marketing. By tapping into the collective passion for cricket and the universal desire for a meaningful home, Birla Estates has delivered a campaign that is set to make a lasting impact during this T20 season.
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