Sonam Kapoor Becomes Brand Ambassador for Runwal Realty’s Luxury Real Estate Projects

Mumbai-based real estate company Runwal has undergone a rebranding and will now operate under the name Runwal Realty. As part of this new phase, the company has announced Bollywood star Sonam Kapoor as its brand ambassador. This collaboration is a strategic move to strengthen the brand’s position in the luxury real estate segment.

The decision to partner with Sonam Kapoor is a clear indication of the company’s intention to boost the appeal of its high-end properties. Kapoor, who is not only a renowned actress but also a global fashion icon, is expected to play a significant role in promoting Runwal Realty’s luxury projects. The actress will feature in various marketing campaigns, including print advertisements, digital promotions, and out-of-home (OOH) advertising. Her presence will be particularly focused on Runwal Realty’s luxury residential developments, which are aimed at affluent buyers looking for premium living spaces.

Runwal Realty has an established track record in the Mumbai Metropolitan Region (MMR) and Pune. The company has a diverse portfolio that spans residential, commercial, and retail real estate sectors. However, with this rebranding effort, the company is clearly focusing on luxury real estate, marking a shift in its marketing strategy and long-term goals.

Sandeep Runwal, the Managing Director of Runwal Realty, expressed that the company’s primary objective is not just about building structures but about creating spaces that stand the test of time. He emphasized the company’s philosophy: “Building for Generations to Come.” According to Runwal, the true value of their work is in the impact it has on the people who live in these spaces. The company aims to create more than just houses; it seeks to create legacies.

Runwal further highlighted that their approach is not merely based on square footage or architectural design, but on the emotional connection people have with their homes. The homes they build are designed to be a foundation for families, symbolizing a new chapter in their lives, which resonates with their core philosophy of creating a lasting legacy.

Sonam Kapoor’s Connection with the Brand

Sonam Kapoor’s association with Runwal Realty is a natural fit. Kapoor, known for her impeccable sense of style and her strong presence in both Bollywood and the global fashion industry, has always been known for her preference for timeless elegance. This aligns with the brand's core message of creating homes that are more than just temporary living spaces.

In her statement, Kapoor explained that the idea of building something timeless, especially in the context of homes, felt personal to her. She expressed how, in a world filled with fleeting trends, having a space that embodies permanence and legacy is something she deeply values. Kapoor added that Runwal Realty’s belief in the importance of a home as a legacy resonated with her, making the decision to come on board as their ambassador a natural one.

Kapoor's words reflect the company's values, as she described a home as “far more than a space to live in; it’s the beginning of a legacy.” For Kapoor, her personal vision of what a home means aligns closely with Runwal Realty’s commitment to building quality homes that not only stand the test of time but also play an integral role in the lives of the people who live in them.

Bollywood Stars in Real Estate Marketing

The collaboration between Bollywood celebrities and real estate developers is not a new phenomenon. In recent years, several real estate companies have onboarded famous actors and actresses to represent their brands, recognizing the strong influence these celebrities have on the Indian public.

For example, in February 2025, Shah Rukh Khan was appointed as the brand ambassador for Elan Group, a real estate developer based in Gurugram. Similarly, Amitabh Bachchan became the face of Gera Developments in July 2023, while Anil Kapoor has represented Ekta Developers since 2016. Bollywood stars bring a certain level of trust, glamour, and aspirational value to real estate marketing, making them highly effective brand ambassadors.

The use of celebrities in real estate marketing is a trend that has proven successful over time, as these figures help humanize the brand and make it more relatable to the target audience. Their popularity and widespread recognition can help boost visibility, especially in a competitive market like real estate, where differentiation is key.

With the appointment of Sonam Kapoor, Runwal Realty is clearly looking to expand its presence in the luxury real estate market and build a more robust brand identity. The rebranding effort signifies the company’s commitment to delivering high-quality projects that cater to the needs of affluent homebuyers.