JP Infra Appoints Kareena Kapoor Khan as Brand Ambassador
JP Infra, a well-established name in luxury real estate development, has launched its latest marketing campaign featuring Bollywood icon Kareena Kapoor Khan as its official brand ambassador. The campaign is already live across digital platforms, showcasing Kareena’s elegance and versatility as the face of the brand. This collaboration marks a significant shift in how the real estate company connects with Mumbai’s aspirational homebuyers, blending star power with meaningful storytelling.
The newly launched campaign is more than just a typical celebrity endorsement. It aims to create an emotional connection with potential buyers by highlighting the importance of both luxury and emotional resonance in a home. Kareena Kapoor, representing the modern homebuyer, is positioned as someone who seeks not just a property but a living space that aligns with personal values and emotional well-being.
The campaign introduces powerful messages such as “Where Royalty Resides,” “Best Lifestyle in Thane,” and “Log achhe hai,” aimed at showcasing the aspirational qualities of JP Infra's residential projects. These slogans speak directly to Indian families’ desire for more than just luxury—they reflect the emotional and functional needs of homebuyers today.
Source- youtube.com
The visuals of the campaign showcase serene, premium living environments such as North Imperial Green in Thane and The Palace at North Garden City in Mira Road. Through these visuals, JP Infra aims to highlight its commitment to thoughtful design, world-class amenities, and the creation of lifestyle experiences that appeal to both the heart and mind.
Deepak Nair, Head of Marketing at JP Infra Mumbai Pvt. Ltd., shared that the collaboration with Kareena Kapoor is about more than simply leveraging her star power. The focus is on aligning the brand’s values of trust, elegance, and aspiration with the evolving needs of modern buyers. Nair emphasized that the campaign reflects JP Infra’s dedication to creating homes that provide both luxury and emotional fulfillment, ensuring a deeper connection with their audience.
With the launch of this campaign, JP Infra is poised to strengthen its presence in the competitive Mumbai real estate market. By aligning with Kareena Kapoor Khan, the brand is tapping into a broader audience, particularly those looking for homes that offer more than just square footage. JP Infra’s approach, which emphasizes quality, design, and emotional connections with potential buyers, is setting new standards in the real estate sector.
Image source- thestatesman.com
