Nuvoco Vistas Launches Nuvo Setu App for Enhanced Customer Engagement
Nuvoco Vistas Corp. Ltd., India's fifth-largest cement group, has launched its innovative Nuvo Setu App, aiming to enhance the customer experience for its Cement and Modern Building Materials (MBM) customers. This launch demonstrates Nuvoco's commitment to leveraging technology to streamline operations and improve customer convenience.
The pilot launch of the Nuvo Setu App took place in Gwalior, where esteemed dealers witnessed its cutting-edge features in action. The event was met with enthusiasm, as customers placed live orders via the app, showcasing its ease of use and functionality. The app is now available for download on both iOS and Android platforms, ensuring accessibility across a wide range of devices.
The Nuvo Setu App is thoughtfully designed to empower customers by simplifying essential processes. It allows users to place orders effortlessly and provides real-time order tracking to keep customers informed at every step. Furthermore, the app includes detailed product information, such as applications and benefits, helping customers make informed purchasing decisions. A standout feature is its comprehensive credit management system, which enables users to view outstanding balances, manage their accounts, and make better financial decisions.
Chirag Shah, Head of Marketing, Innovation, and Sales Excellence at Nuvoco Vistas Corp. Ltd., expressed his excitement about the launch, stating, “We are excited to introduce the Nuvo Setu App, a one-stop digital platform tailored to our customers’ needs. This app highlights Nuvoco’s commitment to customer-centricity by delivering services with accuracy, speed, and delight, setting new standards in customer-focused solutions. The Nuvo Setu App will soon be rolled out nationwide, enabling customers across India to experience its innovative features and capabilities.”
The launch of the Nuvo Setu App is part of Nuvoco’s larger Project DEN (Digitally Enabled Nuvoco) initiative, which focuses on harnessing advanced technology to improve efficiency through automation and standardization. This initiative reflects Nuvoco’s vision of integrating digital tools into its business operations to create a seamless customer experience.
The app is complemented by other digital innovations from Nuvoco, such as Nuvo Nirmaan, which guides customers through various stages of homebuilding and construction, and NuTEP, a digital expense management tool. Additionally, the SAP Ariba portal enhances supplier engagement by ensuring fair and competitive contracts. These tools collectively strengthen Nuvoco’s position as a leader in customer-focused digital advancements within the cement and building materials industry.
The Nuvo Setu App represents a significant step forward in Nuvoco’s journey toward transforming customer engagement. By prioritizing customer needs and embracing digital innovation, Nuvoco aims to set benchmarks for excellence in the industry while maintaining its focus on accuracy, speed, and delight in service delivery.
