MicroMitti: Bridging the Gap in Real Estate Investment with PropTech Solutions

MicroMitti, a PropTech startup founded in 2024 by Manoj Dhanotiya, is transforming real estate investments by making them easy, transparent, and affordable via fractional ownership opportunity, a method that allows people to invest in a share of high-value properties without buying the entire property.  Based in Indore, India, the company enables individuals to invest in real estate with as little as ₹10,000. By leveraging technology, MicroMitti simplifies the investment process, offering fractional ownership opportunities that were previously out of reach for many.

The platform is designed to empower individuals with wealth-building tools while ensuring accessibility and transparency. Through its innovative approach, MicroMitti not only helps investors grow their wealth but also contributes to the development of smaller cities across India.

What is fractional ownership and how does it work?

Fractional ownership allows investors to purchase a portion of a property and share in its returns. This approach is ideal for people who want to enter the real estate market without needing large sums of money. Through MicroMitti’s online platform, users can explore properties, make investments, and track their returns. The platform also offers services like property maintenance, tenant management, and bookkeeping, simplifying the process for investors.

Investors can diversify their portfolios by investing in different types of properties, such as residential spaces, commercial buildings, and vacation rentals. This diversification spreads risk and enhances potential returns.

This approach lowers the entry barrier to real estate investments and makes it possible for more people to participate in this traditionally high-capital market. The company ensures all its listed properties are carefully chosen, and it co-invests in them to align its interests with its investors' goals.

The platform provides users with tools to manage investments efficiently, including property management, maintenance, and transparent financial tracking. This ensures that even first-time investors can feel confident about entering the real estate market.

Focusing on Smaller Cities

MicroMitti is targeting Tier 2 and Tier 3 cities such as Indore, Ahmedabad, Lucknow, Surat, and Bhubaneswar. These cities are growing rapidly and offer untapped opportunities for investors. By focusing on these markets, MicroMitti supports urban development and provides investors with access to properties that have strong growth potential.

Some of MicroMitti’s flagship projects include:

• Selene: A modern residential tower in Indore offering high-quality living spaces.
• Cybercity by MicroMitti: Indore’s first private IT park approved by the Madhya Pradesh government, designed to attract businesses and create employment opportunities.

These projects aim to improve the infrastructure of smaller cities and provide innovative investment opportunities for both individuals and institutions.

Collaborations and Recognition

MicroMitti works closely with architects, legal advisors, and financial experts to provide a secure and efficient investment experience. The company also collaborates with local brokers and realtors, empowering them to act as wealth advisors and grow their businesses.

MicroMitti’s projects have received recognition for their innovation and impact. For example, the Madhuvan Project won the prestigious World Architecture Award, showcasing the company’s commitment to excellence in design and urban development.

Reaching New Heights with “Sky High Investments” Campaign

MicroMitti recently launched its first outdoor advertising campaign, “Sky High Investments,” at Devi Ahilyabai Holkar Airport in Indore. This year-long campaign, in collaboration with Times OOH, is aimed at high-net-worth individuals, corporate travelers, and investors. With premium media placements across the airport, including the Departure and Arrival terminals, MicroMitti has created a strong brand presence, ensuring visibility at key passenger touchpoints.

The campaign features innovative elements such as digital displays, static formats, and a dedicated kiosk in the Departure Security Hold Area, offering travelers an opportunity to explore MicroMitti’s unique real estate investment solutions. This initiative reflects the company’s commitment to connecting with diverse audiences and promoting its vision of accessible and innovative real estate investments.

Introducing SM-REIT and Advanced Investment Vehicles 

On October 18, 2024, MicroMitti introduced Real Estate Investment Trusts (REITs), AIF Category 2 Real Estate Funds, and Private Equity (PE) investments, providing structured, high-return opportunities for individual investors. These investment vehicles enabled diversification into real estate, historically a stable asset class, without the need for large-scale capital.

With over Rs 700 crore in assets under management, MicroMitti was positioned to lead investor groups across India, particularly in Central India, targeting retail investors interested in premium real estate. CEO and Founder Manoj Dhanotiya emphasized the company’s commitment to transparency and transformation in an industry traditionally seen as opaque. MicroMitti utilized technology to simplify the real estate investment process, making it more accessible and secure for retail investors.

Future Plans

MicroMitti has plans to expand its portfolio across India and into global markets. The company aims to launch more projects like Cybercity and Selene, focusing on scalable solutions that cater to investors from diverse backgrounds. Promoting financial literacy is also a key part of its mission, helping people understand the benefits and risks of real estate investments. Through these efforts, MicroMitti aims to redefine real estate investment by making it simple, transparent and rewarding for everyone.

About the Founder

Manoj Dhanotiya is an entrepreneur with over 15 years of experience in SaaS, eCommerce, and PropTech. Before starting MicroMitti, he led multiple ventures, including AiTrillion and GoWebBaby. Manoj is an alumnus of the University of Cincinnati and Harvard, where he gained the skills and knowledge that have fueled his entrepreneurial journey.

He has launched thousands of eCommerce stores, created specialized enterprise tools, and worked with prominent global clients such as TeleBrands and Harley Davidson NY. His strong connections in the legal and real estate communities, combined with his network of global investors, give him a unique edge in fighting through the complexities of real estate investments.

Manoj’s vision for MicroMitti was inspired by his desire to simplify real estate investment and make it more accessible. He identified a gap in the market where middle-income individuals were excluded from lucrative real estate opportunities. By introducing fractional ownership, Manoj aims to bridge this gap and empower people to grow their wealth through real estate.

Apart from his business achievements, Manoj has a record in fundraising for startups. He has raised capital for various ventures, within the investment community. Manoj is also committed to facilitating development in smaller cities. His relationships with builders, landowners and investors in India enable him to champion projects that align with the unique needs of these regions. Through MicroMitti, Manoj seeks to create an inclusive platform that benefits both seasoned investors and first-time participants. His leadership and forward-thinking approach are driving the company’s mission to redefine how people invest in real estate.

Image source: Facebook