ICC Partners with Sobha Realty for Champions Trophy 2025 to Enhance Fan Experience
The International Cricket Council (ICC) has entered into a global partnership with real estate brand Sobha Realty, making them a key partner for ICC Men’s events. This collaboration is set to begin with the ICC Men’s Champions Trophy 2025, where the world’s top eight teams will compete across Pakistan and the UAE.
The partnership aims to provide unique viewing experiences for guests at ICC events, blending the reach of international cricket with Sobha Realty’s presence in the real estate sector. The collaboration will focus on engaging audiences both at venues and through digital and broadcast platforms.
ICC Chairperson Jay Shah highlighted the importance of this partnership, noting that Sobha Realty’s inclusion in the ICC’s Commercial Partner Programme aligns with key events on the cricketing calendar. He expressed confidence that the collaboration, starting with the ICC Men’s Champions Trophy 2025, will strengthen the global impact of ICC events.
Expanding Global Influence
Sobha Realty Chairman Ravi Menon highlighted the company’s vision for expanding its global footprint through partnerships with international sporting events. He stated, “Our collaboration with the ICC is an important step in Sobha Realty’s journey towards strengthening our international presence. It allows us to engage with millions of cricket fans worldwide and create meaningful connections.”
Menon added that the association reflects a shared approach towards precision and excellence, two principles that define both Sobha Realty’s work and the competitive nature of international cricket. The partnership is expected to support new initiatives that enhance fan interactions and introduce innovative ways to experience ICC events.
Enhancing Fan Engagement
As part of the partnership, Sobha Realty will have a presence at major ICC Men’s tournaments, including on-ground activations, branding opportunities, and hospitality offerings. The integration of Sobha Realty’s brand within ICC events is expected to create a stronger link between real estate and global sports sponsorship.
ICC’s commercial strategy continues to focus on long-term partnerships that add value to its tournaments. The collaboration with Sobha Realty follows a series of sponsorships and brand associations aimed at expanding cricket’s reach to a broader audience. This agreement reinforces the role of international cricket as a key platform for global brands seeking engagement with a diverse and passionate fan base.
The ICC Men’s Champions Trophy 2025 will serve as the first event where this partnership is implemented. The tournament, featuring teams competing for the prestigious title, will showcase matches in Pakistan and the UAE. With cricket’s growing influence in global markets, partnerships like this are expected to contribute to the sport’s commercial and audience expansion.
Through this collaboration, both ICC and Sobha Realty aim to create a long-term association that goes beyond traditional sponsorship, focusing on improving the overall fan experience and enhancing cricket’s presence in international markets. This partnership signals a continued effort by ICC to bring new dimensions to the way cricket is experienced worldwide.