Quick commerce platform Zepto has partnered with branded land developer House of Abhinandan Lodha (HoABL) to introduce digital access to residential plots, beginning with HoABL’s Vrindavan project. The collaboration marks an unusual intersection of real estate and fast-commerce technology, where discovery and initial engagement with land investments are made available through an app widely used for everyday deliveries.
The initiative was announced through a film released on HoABL’s YouTube channel. The ad opens with traditional festival imagery before shifting to visuals of expansive landscapes being symbolically packed into a Zepto delivery bag. The narrative connects Zepto’s 10-minute delivery brand identity with the concept of quick access to land ownership, positioning the partnership as a rethinking of how property transactions can be introduced to potential buyers.
Within the Zepto app, customers can type “land” in the search bar to be redirected to HoABL’s dedicated page. From there, they can browse available plots in the Vrindavan project, raise inquiries, and initiate a video consultation with a HoABL advisor. The system is designed to ensure that buyers can connect with an expert within ten minutes of registering interest.
The payment structure for the Vrindavan plots has also been adapted to encourage participation. Buyers can begin with a fully refundable token amount, which serves as an expression of intent without financial risk. Subsequent payments are staged across the process of acquisition, allowing buyers to distribute commitments over time.
HoABL has stated that this phased approach is intended to lower entry barriers for prospective investors. By offering flexibility at the early stage, the company seeks to address the hesitation often associated with high upfront payments.
Saurabh Jain, Chief Marketing Officer of HoABL, said the brand’s aim is to “democratise land ownership” through a transparent and technology-enabled process. He added that while HoABL’s own website and application already provide digital exploration and booking tools, partnering with Zepto expands reach by integrating land discovery into a platform millions of users access daily.
From Zepto’s perspective, the collaboration extends its role beyond grocery and essentials into a new vertical. Chandan Mendiratta, Chief Brand and Culture Officer at Zepto, noted that the tie-up allows the platform to present real estate offerings in a simplified way to its existing customer base. The Vrindavan launch has been synchronised with Janmashtami, with select premium plots made available through the app during this period.
Founded in 2020 by Abhinandan Lodha, HoABL has positioned itself as a branded player in India’s land development segment, with about 30 million square feet currently under development. Its portfolio includes projects in Alibaug, Anjarle, Ayodhya, Varanasi, Dapoli, Goa, Khopoli, Nagpur, and Neral, with upcoming launches planned in Amritsar, Shimla, and an additional project in Varanasi.
The Vrindavan development fits into HoABL’s wider strategy of focusing on culturally significant and high-demand destinations. The city has seen sustained interest from investors seeking both personal-use plots and long-term asset diversification.
Industry observers point out that the integration of real estate into a consumer-facing app like Zepto reflects the growing overlap between retail technology and property investment. While online booking of homes and plots has become more common, the use of a quick-commerce platform as the initial discovery and engagement point is still rare in the Indian market.
The campaign film’s symbolic depiction of land being delivered in minutes underlines the direction in which real estate marketing is moving. Beyond transactions, developers are aiming to reshape perception by presenting property ownership as accessible, digital, and simplified. For Zepto, the association signals how quick commerce platforms are increasingly becoming channels for brand storytelling and investment discovery, not just logistics.
At present, the partnership is limited to HoABL’s Vrindavan project, but both companies have suggested the possibility of extending the model to other developments depending on consumer response. If successful, the collaboration could create a template for how digital-first real estate brands engage with a wider audience through non-traditional platforms.
By combining Zepto’s instant-connect capabilities with HoABL’s structured land investment process, the initiative introduces a new model of integrating consumer technology with property transactions, blending speed of access with the traditionally gradual process of real estate purchase.
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