Grahm Plans ₹100 Crore Investment in Real Estate Expansion Across Seven Indian Cities

Real estate advisory firm Grahm, based in Bengaluru, has announced a significant investment of ₹80-100 crore to expand its operations across seven Indian cities by the end of FY26. The firm, which began operations just a month ago in Bengaluru, has ambitious plans to establish a strong foothold in key markets, including Delhi-NCR, Mumbai, Hyderabad, Pune, Ahmedabad, Jaipur, and Lucknow.

Ankit Shah, the Chief Operating Officer (COO) and Chief Marketing Officer (CMO) of Grahm, shared the firm’s expansion strategy, stating that the funds will be allocated towards setting up new offices, recruiting local talent, and developing a technology-driven platform aimed at streamlining real estate transactions across these cities.

The ₹80-100 crore investment will facilitate Grahm’s entry into the highly competitive real estate market of these cities, where it aims to capture a 10% market share of residential real estate transactions. The total market size in these seven cities is expected to exceed ₹50,000 crore in transactions. Shah pointed out that southern cities like Bengaluru and Hyderabad will account for approximately 35-40% of the total transactions in the next three years, highlighting Grahm’s strategic focus on these regions.

Currently, Grahm is operational in Bengaluru, where it is already collaborating with over 100 developers across 335 ongoing projects. Shah explained that large developers dominate about 20% of the market, while smaller builders typically manage one or two projects at a time. This presents an opportunity for Grahm to work with both large and smaller developers and cater to the diverse needs of property buyers.

The firm’s business model is centered around simplifying the home-buying process, especially for first-time buyers, by combining technology with personalized service. Shah emphasized that Grahm is not just a property listing platform but a comprehensive advisory service. The platform allows prospective homebuyers to sign up and input their preferences, such as proximity to schools, hospitals, or workplaces. Based on these inputs, Grahm conducts in-depth research and suggests suitable properties that match the buyer’s criteria.

Once a shortlist is created, buyers can visit the properties and engage directly with developers to finalize their purchase. This direct transaction model ensures transparency and avoids intermediaries, which is a key selling point of Grahm’s offering.

One of Grahm’s major target demographics is the Non-Resident Indian (NRI) community, which often faces challenges in finding trustworthy real estate investment opportunities while living abroad. Shah highlighted that NRIs often find it difficult to navigate the complex property markets in cities like Bengaluru. Through its platform and advisory services, Grahm aims to provide NRIs with reliable and transparent information, ensuring they make informed investment decisions.

Currently, about 10-12% of Grahm’s users are NRIs, and this number is expected to grow significantly in the coming months. To strengthen its outreach to NRIs, Grahm is also planning to open offices in Dubai and Singapore by the end of the financial year. These international offices will help the firm tap into key NRI markets and offer personalized advisory services to potential investors living abroad.

Grahm offers a wide variety of property options, including ready-to-move-in units, under-construction properties, and near-completion projects. This range gives buyers the flexibility to choose according to their preferences and investment timelines. Shah explained that Grahm works closely with developers and ensures that every project it recommends has a strong track record of timely completion and construction quality. While construction delays can’t always be avoided, the firm prioritizes developers who have a history of delivering projects on schedule, which further instills confidence in buyers.

With the technology-driven platform at the core of its business, Grahm aims to provide a seamless and user-friendly experience for property buyers. The firm plans to continue expanding its reach in both domestic and international markets, ensuring that its services are accessible to a broader audience.