Aurika Group Enters Hospitality Sector with ₹220 Crore Investment in Uttar Pradesh
The Aurika Group has announced its entry into the hospitality sector with a planned investment of ₹220 crore, targeting Uttar Pradesh’s growing Tier-II cities. The group will focus on projects in Ayodhya and Bareilly, combining serviced suites and residential developments as part of its expansion strategy.
In Ayodhya, Aurika is launching a 150-key serviced suites project in collaboration with Best Western Hotels. The site is located on the 14 Koshi Parikrama Marg, a significant religious circuit in the city. The project is expected to meet the increasing demand for quality accommodation driven by the rise in religious tourism. It will include rooftop dining, wellness facilities, and curated services intended for visitors and pilgrims. The development has received approval from the Real Estate Regulatory Authority (RERA).
The project aims to provide functional and culturally aware hospitality for a city witnessing rapid infrastructure and tourism-related growth. The partnership with Best Western brings operational expertise and brand recognition to the venture.
In Bareilly, the Aurika Group is expanding its residential portfolio with a new villa project, in addition to two ongoing developments. The new 5.5-acre gated villa community will feature low-density housing aimed at delivering a calm and well-connected living environment. According to the group, the project is designed with attention to long-term planning and resource-efficient living.
The group has already completed “The Residences, Bareilly,” a plotted and villa project that has been fully sold out. Another development, “Aurika Avenue,” is currently under construction and is planned as a mixed-use development located along the Bada Bypass, a key transport corridor in the city. The three Bareilly projects together are projected to generate over ₹350 crore in revenue once fully delivered.
With approvals already in place for the new villa community in Bareilly and the Ayodhya suites project, the Aurika Group is positioning itself as a multi-segment developer, active across hospitality and residential sectors. This approach reflects a broader shift among real estate developers exploring integrated models of hospitality and housing in cities with emerging demand profiles.
Speaking on the occasion, Prasoon Chauhan, Founder and CEO of Aurika Group, said the company’s strategy focuses on leveraging the economic and social trends reshaping Tier-II cities. “Ayodhya’s religious importance and Bareilly’s expanding urban framework present two different but complementary growth opportunities. Our objective is to introduce projects that serve the local context and future demands,” Chauhan stated.
In addition to its current projects, Aurika Group is pursuing expansion through Joint Ventures (JVs) and Joint Development Agreements (JDAs) in other Tier-II markets across North India. The group is engaging with landowners and local stakeholders to scale its presence without overextending its operational capacity. These partnerships are seen as a method to mitigate risk while also enabling quicker market entry.
Aurika’s interest in Tier-II cities aligns with broader trends in India’s real estate and hospitality sectors, where developers are increasingly targeting emerging urban centres rather than concentrating solely on metros. Factors such as infrastructure upgrades, improved connectivity, and decentralised business activity are contributing to this shift.
The group plans to continue its exploration of similar opportunities, combining hospitality and residential formats in high-potential cities. The dual focus on both spiritual tourism and urban housing is intended to balance project risk while tapping into a wide range of demand segments.