Venkatesh Daggubati Becomes Brand Ambassador for Casagrand Hyderabad

Casagrand, a leading real estate developer in South India, has appointed Tollywood actor Venkatesh Daggubati as the brand ambassador for its Hyderabad region. This association is part of the company’s broader effort to establish a stronger presence in Telangana’s capital, a city that continues to emerge as a key real estate destination in India.

The partnership will be supported by a comprehensive marketing campaign that spans digital platforms, print media, radio, and outdoor advertising. As Casagrand expands its operations in Hyderabad, the collaboration is designed to increase brand visibility and foster engagement with potential homebuyers across the city.

Casagrand has been actively working on expanding beyond its strongholds in Tamil Nadu and Karnataka, and its entry into the Hyderabad market is aligned with its regional growth strategy. The city’s real estate sector has shown consistent growth over the past few years, driven by infrastructure upgrades, growing employment opportunities in the IT and services sector, and a rising demand for residential developments that offer long-term value.

By bringing Venkatesh Daggubati on board, Casagrand is positioning itself to better connect with local consumers. The actor’s recognition, particularly in Telangana and Andhra Pradesh, is expected to help the brand resonate with a wide demographic of homebuyers.

Vimesh P, Senior Vice President – Marketing at Casagrand, indicated that the Hyderabad market holds significant potential for developers who can offer well-planned, customer-focused housing solutions. He pointed to the changing expectations of homebuyers, who now seek more than just built structures—they are looking for homes that offer practical layouts, efficient use of space, and amenities that support day-to-day living.

In selecting Venkatesh Daggubati as the brand ambassador, Vimesh emphasized the alignment between the actor’s public persona and the values that Casagrand aims to represent. The actor is seen as a dependable and relatable figure, known for maintaining a consistent reputation throughout his film career. This alignment was a key factor in finalizing the partnership.

Venkatesh Daggubati, who has enjoyed a long-standing career in Telugu cinema, is known for his broad appeal and trusted image. His association with Casagrand comes at a time when the company is planning to roll out several projects in and around Hyderabad. The actor's familiarity with the cultural and social context of the region is seen as a valuable asset in helping Casagrand communicate more effectively with prospective buyers.

His involvement will be central to the brand's outreach efforts in Hyderabad, particularly as the company begins introducing residential projects that target both end-users and investors. His participation in the campaign is expected to enhance the credibility of the brand in a market that places high value on trust and reputation.

The timing of this initiative reflects the ongoing momentum in Hyderabad’s real estate sector. With improving connectivity, government-backed infrastructure projects, and steady job creation, areas like Kokapet, Gachibowli, Miyapur, and Uppal have become attractive destinations for homebuyers. Hyderabad’s real estate market witnessed the sale of 65,177 residential units amounting to a total value of ₹ 1.13 lakh crore, according to data revealed by CREDAI Hyderabad in collaboration with CRE Matrix.

Casagrand is expected to launch projects in strategically located areas, with a focus on affordability, quality, and efficient delivery. The company’s past experience in handling large-scale residential developments in other cities positions it well to meet the needs of a growing urban population in Hyderabad.

The promotional campaign featuring Venkatesh Daggubati will be deployed across multiple channels, aiming to raise awareness about the brand and its upcoming projects. The campaign will blend brand messaging with specific project-level promotions to create sustained engagement over the coming months.

This initiative is part of Casagrand’s long-term strategy to establish a solid foothold in Hyderabad by building customer trust and delivering projects that align with modern housing needs. By combining regionally familiar communication with a structured approach to execution, the company is working towards becoming a recognized name in the city’s competitive residential real estate landscape.