Tamara Leisure Expands with New Lilac Hotel in Kumbakonam, Enhancing Pilgrimage Tourism
Tamara Leisure Experiences Pvt Ltd, a leading hospitality firm based in Bengaluru, has unveiled its latest venture, the Lilac Hotel in the historic city of Kumbakonam, Tamil Nadu. This opening marks a significant step in the company's strategic expansion into pilgrimage destinations across South India, underscoring its commitment to catering to spiritual and cultural tourism.
The inauguration ceremony was led by Shruti Shibulal, CEO and Director of Tamara Leisure Experiences, who highlighted the importance of this new property within the company's portfolio. Located in the heart of Kumbakonam, the Lilac Hotel stands just 1 km from the railway station and is in close proximity to several renowned temples, including the Navagraha Temple, Kalgarudan Temple, and Kasi Vishwanatha Temple. This prime location is expected to attract both domestic and international tourists visiting these sacred sites.
The Lilac Hotel is designed to cater to a wide range of guests, offering a total of 45 rooms spread across various categories. The accommodation options include 27 executive rooms, 13 premium rooms, 4 elite rooms, and 1 luxurious suite. Each room is crafted to be spacious and comfortable, with family-friendly designs to accommodate larger groups. The emphasis on space and comfort reflects Tamara Leisure's understanding of the needs of travelers seeking both relaxation and convenience during their pilgrimage journeys.
The hotel features an 80-seater food and beverage outlet, which will serve a diverse menu of local delicacies. This dining facility is poised to be a significant draw for visitors who wish to experience the authentic flavors of Tamil Nadu. Additionally, the hotel boasts a banquet hall named Utsava, designed to host social and spiritual ceremonies. With a capacity of 60 people, Utsava is tailored to accommodate a range of events, from family gatherings to religious ceremonies, thereby enhancing the hotel's appeal to those seeking venues for special occasions.
Shruti Shibulal, during her statement at the inauguration, emphasized the strategic importance of the Lilac Hotels brand within Tamara Leisure's portfolio. She noted, "We have especially invested in consistently developing new properties across the South. We are presently committed to growing our presence in key pilgrimage towns. Lilac Hotels, the mid-segment brand of properties in our portfolio, are well suited to serve traveling families and large groups visiting these religious and historic sites. It is, therefore, a pleasure to unveil Lilac Hotels Kumbakonam as the most recent addition to this ongoing expansion."
The opening of the Kumbakonam property brings Tamara Leisure’s total number of properties in Tamil Nadu to three and its overall portfolio in India to nine. This new hotel follows the company's successful launch of its 5-star luxury property in Kodaikanal and the introduction of the 'O by Tamara' hotel in Coimbatore in October 2023. The company’s expansion efforts underscore its dedication to providing high-quality hospitality services in key regions of India, particularly those with significant cultural and religious significance.
As Tamara Leisure continues to expand its presence across South India, the Lilac Hotels brand is poised to play a central role in its mission to serve travellers seeking both comfort and convenience during their journeys.
