Star Power Meets Real Estate: Celebrity Endorsements That Redefined Luxury Living

Celebrity endorsements have become a powerful tool in the real estate marketing world. Top celebrities from Bollywood, cricket, and other industries have teamed up with real estate brands, helping shape public perception and drive interest in new projects. Let’s take a closer look at some of the most notable celebrity endorsements in real estate and what they represented.

1. Saif Ali Khan and Kareena Kapoor for Trevoc

Source: Facebook

Bollywood's iconic couple Saif Ali Khan and Kareena Kapoor have endorsed Trevoc, a luxury real estate brand. Known for their elegance and timeless appeal, the duo perfectly embodied Trevoc’s brand philosophy of combining modern living with a sense of legacy. 

Trevoc, with over 75 years of experience, focuses on prime locations like Golf Course Road, Southern Peripheral Road, and Dwarka Expressway in Gurgaon. Their association helped position the brand as a premium choice for those looking for elegance and sophistication in real estate. 

2. Kareena Kapoor for Casagrand

Source: X

Bollywood icon Kareena Kapoor Khan has joined hands with Casagrand to promote their premium residential project, Casagrand Casablanca, in Bengaluru. This Roman-themed, 27-acre community is designed to redefine luxury living with state-of-the-art amenities and a prime location near JP Nagar, Jayanagar, and Banashankari, ensuring seamless connectivity to key city hubs.

As part of an extensive 360-degree marketing campaign, a captivating TV commercial titled "The Greatest Living Experience" showcases Kareena unveiling the grandeur of the project with her signature grace and charm. 

3. Sunny Leone for Arihant’s World Villas

Source: Instagram 

Arihant Superstructures Ltd. has launched World Villas, a unique residential project in Navi Mumbai, with actress Sunny Leone as its brand ambassador. This 76-acre development introduces the area’s first low-rise gated community, offering a peaceful yet modern living experience. Conveniently located with easy access to the city, the project features Scottish-inspired architecture, scenic riverfront views, and a range of luxury amenities. These include a grand clubhouse, an IPL-size cricket ground, a 5-star resort, and a serene spa.

Sunny Leone praised the project for its blend of comfort and luxury, aligning with her personal taste. World Villas aims to set a new standard in urban living, with spacious homes and a range of leisure facilities that appeal to families looking for a luxurious yet tranquil lifestyle.

4. Sourav Ganguly for Casagrand

Source: Instagram

Casagrand, a well-known real estate company, has appointed former Indian cricket captain Sourav Ganguly as its brand ambassador. For over 20 years, Casagrand has built a reputation for delivering high-quality homes that people can trust. With over 140 successful projects across major Indian cities, the company focuses on building homes that blend comfort, luxury, and long-term value. Ganguly, known for his leadership and integrity in cricket, was chosen because his values align with Casagrand’s commitment to excellence and customer satisfaction.

Ganguly’s involvement is more than just a marketing move; it’s a way to reassure homebuyers that they are making a smart investment. His credibility and influence will help Casagrand connect with a wider audience who value hard work and trust. With Ganguly as the face of the brand, Casagrand aims to reinforce its promise of delivering quality homes while continuing to innovate and push boundaries in the real estate market.

5. Vicky Kaushal for Birla Estates

Source: Birlaestates

Birla Estates, part of the Aditya Birla Group, has launched the "Real Advice" campaign to help Indian audiences better understand the real estate market. The campaign, which includes short films featuring actor Vicky Kaushal, aims to make real estate easier to grasp by breaking down complex topics like property terms and how to evaluate homes. It also includes a website with blogs, podcasts, and a chatbot to provide helpful information for anyone looking to buy or sell a home.

The goal of "Real Advice" is to educate people and give them the knowledge they need to make smart real estate decisions. Birla Estates is focused on transparency and empowering customers with useful, easy-to-understand content. Through this campaign, they hope to set a new standard for how real estate companies engage with buyers, ensuring they feel informed and supported throughout their journey.

6. Hrithik Roshan for Evoq Realtech

Source: Linkedin

Evoq Realtech, a well-known real estate developer from Mohali, has partnered with Indian superstar Hrithik Roshan as their brand ambassador. This collaboration aims to enhance Evoq Realtech's image as a provider of high-quality, innovative, and luxurious real estate projects. Evoq’s Directors, Gaurav Goyal and Satish Katyal, expressed their excitement, highlighting how Hrithik’s dedication to excellence aligns perfectly with their vision of creating exceptional living spaces.

Hrithik Roshan, celebrated for his acting and commitment to personal and professional growth, brings a trusted and influential presence to Evoq Realtech. As the brand ambassador, Hrithik will help Evoq Realtech further establish its position in North India’s real estate market by delivering top-tier residential and commercial developments. With projects like Evoq Antalia and Evoq Select, the company continues to focus on creating unique, customer-centric spaces that blend luxury with practicality.

7. Rashmika Mandanna for DRA

Source: Linkedin

DRA announced actress Rashmika Mandanna as its first-ever brand ambassador. As part of their new campaign called "Home of Pride," DRA launched a TV commercial featuring Rashmika that highlighted the emotional connection people have with their homes. The campaign, which began on November 29, 2024, also included print ads, digital promotions, and activations in multiplexes and outdoor spaces. DRA’s fresh approach and architectural designs were created by Blue Noodles.

Ranjeeth Rathod, managing director of DRA, expressed his excitement about Rashmika’s involvement, noting that her journey from humble beginnings to becoming a national star reflected the values of perseverance and growth that DRA stands for. Rashmika herself was thrilled to be part of DRA's journey and looked forward to helping the company expand its vision of creating homes that inspire pride for buyers. The TVC was directed by filmmaker Gautam Vasudev Menon, with the brand concept developed by Blue Noodles. 

8. Jasprit Bumrah for JK Super Cement

Source: Facebook

JK Super Cement has launched a new TV commercial featuring Indian cricketer Jasprit Bumrah, titled Game Badal De. The ad tells the inspiring story of Bumrah’s childhood, where he used a cement wall as his practice partner. This wall represents both a physical structure and a symbol of overcoming challenges. The campaign highlights JK Super Cement’s commitment to innovation and resilience, encouraging people to strive for excellence.

As part of its rebranding, the company introduced a fresh new look, including modernized packaging and a new logo that symbolizes strength and sustainability. The Game Badal De campaign is designed to connect more deeply with its audience and stand out in the crowded cement market. With Bumrah’s story of perseverance, the campaign aims to inspire others to build stronger, more sustainable futures, reflecting the brand’s transformation.

9. Boman Irani for Nirvana Realty

Source: Instagram

Boman Irani, a beloved Bollywood actor known for his incredible versatility and humor, has taken on a new role as the face of Nirvana Realty, India’s largest second home developer. Famous for his iconic performances in films like 3 Idiots and Munna Bhai M.B.B.S, Boman has won hearts with his ability to make people laugh and connect emotionally with audiences.

Now, as the brand ambassador for Nirvana Realty, Boman represents the company's vision of creating luxurious, peaceful homes away from the city's hustle. With over nine completed projects and thousands of happy customers, Nirvana Realty has become a trusted name in real estate. Boman's relatable charm and credibility make him the perfect fit to promote the brand's promise of delivering dream homes for modern families. Together, they form a partnership that blends trust, excellence, and a shared passion for enhancing lives.

10. Shahid and Mira Kapoor for Shapoorji Pallonji Real Estate

Source: Shahidkapoorinfo.com

Shapoorji Pallonji Real Estate has partnered with celebrity couple Shahid Kapoor and Mira Kapoor as brand ambassadors for their Vanaha project, located near Bavdhan, Pune. Vanaha is a large-scale development covering 1,000 acres, with 350 acres dedicated to green spaces. The project includes a mix of residential, commercial, and retail spaces and is expected to generate significant revenue. Shahid and Mira's association with the project will help promote its family-friendly appeal and attract potential homebuyers.

Shahid Kapoor shared that Pune holds a special place in their hearts, and the project’s combination of modern living with a peaceful environment fits their lifestyle. Mira Kapoor expressed excitement about being part of such a beautiful development surrounded by greenery, ideal for families seeking both convenience and nature. Vanaha offers amenities like a clubhouse, swimming pool, and fitness centers, and it enjoys good connectivity to major highways and proposed infrastructure.

11. Amitabh Bachchan for Gera Developments

Source: Instagram

Gera Developments, signed legendary actor Amitabh Bachchan as its brand ambassador. Known for his remarkable career and ability to reinvent himself, Bachchan perfectly aligned with Gera’s brand values of resilience, stability, and trust. Rohit Gera, the managing director, emphasized how Bachchan's reputation resonates with their target audience, from general buyers to elite customers.

Bachchan, impressed by Gera’s focus on innovative concepts like Child Centric Homes, expressed his excitement to be associated with the brand. He highlighted the company’s 50 years of experience in the real estate industry. With a large development project in Pune, Gera believes this partnership will help reach a wider audience and connect emotionally with homebuyers, a process tied closely to dreams and aspirations.

12. Rahul Dravid for Piramal Realty

Source: X

Piramal Realty, the real estate arm of the Piramal Group, had launched its #TheFutureStartsAtHome campaign featuring cricket legend Rahul Dravid as the brand ambassador. The campaign emphasized the role of a beautiful home in shaping a family’s growth and happiness. It portrayed a touching story of a father imparting wisdom to his son, highlighting how homes serve as the foundation for a family’s journey toward greatness.

To make homeownership more affordable, Piramal Realty had introduced a fixed interest rate of 6.75% per annum until 2024, providing relief to buyers from rising loan rates. CEO Gaurav Sawhney explained that this initiative, along with their thoughtfully crafted communities, aimed to offer customers a secure and comfortable lifestyle. Dravid had noted that homes are sanctuaries where cherished memories and milestones are created. The campaign had been promoted through brand films, digital platforms, print, outdoor advertising, and social media.

13. Anil Kapoor for Dosti Realty

Source: Projects Mirror

Dosti Realty, a real estate developer in the Mumbai Metropolitan Region (MMR) and Pune, announced Bollywood star Anil Kapoor as the brand ambassador for its project, Dosti Greater Thane. This project, located just 10 minutes from Thane, featured 1 and 2 BHK apartments priced between ₹39.99 lakh and ₹55.49 lakh. Spread over 20.61 lakh sq. ft., it included 5,020 units, with phased completion planned between 2027 and 2028.

The collaboration with Anil Kapoor highlighted the brand's commitment to excellence. Deepak Goradia, Chairman of Dosti Realty, expressed pride in the partnership, emphasizing the project’s excellent connectivity and the company’s legacy of delivering quality homes. Anil Kapoor shared his enthusiasm, noting how Dosti Realty’s mission to create homes that elevate lifestyles resonated with his dedication to meaningful roles. This partnership aimed to leave a lasting impact on future homeowners.

14. Sanjay Dutt and Arshad Warsi for Danube Properties

Source: Facebook

Danube Properties rolled out a lighthearted ad campaign featuring Bollywood stars Sanjay Dutt and Arshad Warsi, famous for their roles in the Munnabhai series. The ads showcased the duo’s iconic on-screen chemistry, recreating memorable moments from their films with a humorous twist. The campaign highlighted the luxurious lifestyle and features of Danube Properties, portraying Arshad as an unexpected guest exploring Sanjay’s stunning home and eventually falling in love with both the property and Dubai.

Rizwan Sajan, founder of Danube Group, shared that the idea behind the campaign was to move away from traditional sales pitches and instead create relatable, entertaining stories. The ads blended humor with a sense of comfort and belonging, showcasing what life at Danube Properties offered. The first ad concluded with a “to be continued” message, teasing more episodes, all crafted to leave a lasting impression on audiences.

15. Bhumi Pednekar for Satyam Developers

Source: Facebook

Bollywood actress Bhumi Pednekar collaborates with Satyam Developers for their project, Next Level, located in Sector 36, Kharghar, Navi Mumbai. The project, designed with modern architecture and amenities, caters to homebuyers looking for contemporary living spaces. Pednekar’s involvement adds a layer of relatability and appeal to Satyam Developers’ offerings.

16. Sharad Kelkar for Intercontinental Infrastructure

Source: Linkedin

Actor Sharad Kelkar endorses Intercontinental Infrastructure’s luxury residential project, The Urbana, located in Chakan, Pune. Positioned as an affordable luxury offering, The Urbana targets young professionals and families seeking upscale living options. Kelkar’s association enhances the project’s appeal by emphasizing trust and elegance.

17. Trisha Krishnan for Urbanrise

Source: X

Urbanrise, a prominent real estate developer in South India, announced that actress Trisha Krishnan had joined as its brand ambassador. Known for her impactful roles in films like Ponniyin Selvan, Trisha’s approachable and relatable personality aligned with Urbanrise’s customer-first philosophy. The partnership aimed to connect with a broader audience while reinforcing the company’s dedication to delivering high-quality residential projects with premium amenities.

Trisha expressed her excitement about being part of the Urbanrise family, appreciating the company’s reputation for setting standards in the real estate sector and helping people achieve their dream of owning a home. Urbanrise promoted this collaboration through a comprehensive marketing campaign, which included print ads, TV commercials, and digital promotions featuring Trisha as the face of the brand.

The Power of Celebrity Endorsements in Real Estate

Celebrity endorsements have proven to be an effective way to connect with real estate buyers. These collaborations offer brands an opportunity to leverage the trust and influence that celebrities have with their audiences, making real estate projects feel more accessible and aspirational. But beyond star power, it’s important for brands to ensure that the values of the celebrity align with the company’s vision to create authentic connections with consumers.

While celebrity-driven campaigns have proven to be successful, the challenge lies in maintaining authenticity and delivering genuine value. Real estate brands need to innovate and engage with consumers on a deeper level, ensuring that their messaging is not just about visibility, but also about building lasting trust.

Looking ahead, real estate marketing will continue to evolve, with celebrities playing an important role in shaping the future of the industry. As long as brands remain true to their values and focus on what truly matters to their customers, celebrity endorsements will continue to be a major force in real estate marketing.