DLF to Foray into Senior Living Housing – Gurugram Project Key Highlights:
- Project Launch: First senior living project in Gurugram, expected later this quarter.
- Revenue Potential: Estimated at ₹2,000 crore, marking DLF’s entry into a growing housing segment.
- Focus Segment: Catering to urban financially independent seniors seeking care, comfort, and community engagement.
- Demographic Growth: Senior population (60+) in India expected to rise from 162 million in 2025 to 191 million by 2030, doubling to 346 million by 2050.
DLF Ltd recently announced that it will make an entry into the segment of ‘Senior Living Housing.’ Senior living housing will certainly prove to be a good opportunity for realty major DLF as the demand for housing constructed specifically for the elderly will definitely gain ground in other important cities of India. It seems that DLF will be launching its first project in Gurugram later in the current quarter, with a revenue potential of approximately Rs 2,000 crore, as announced by the company’s top officials.
An announcement to this effect was made as DLF unveiled its plans for medium-term growth as sales bookings slipped into a short-term trough in its December-end quarter. Despite a decline in its quarterly results, India's largest realty developer by market cap said it was confident of posting its full-year pre-order sales forecast of ₹20,000–22,000 crore, through a robust launch plan and high demand for premium homes.
“The housing demand in Gurugram continues to be robust, especially for credible developers. We stay confident to meet the original sales bookings guidance,” said Ashok Tyagi, Managing Director, DLF Ltd, during a post-earnings conference call with analysts.
The senior living project is expected to mark its first formal foray into this segment, which is increasingly gaining interest and appeal from major developers with favorable demographics, longevity, and demand for organised and managed housing options.
Some key highlights about the project meant for the seniors include:
- Planned launch in Gurugram during the current quarter
- Estimated Revenue Potential - ₹2,000 Crores
- Focus on an emerging housing segment with long-term demand visibility
Experts from the industry believe that Gurugram has emerged as a sought-after destination for senior living projects because of its health care facilities and adjacency to Delhi.
India’s senior living sector is entering a phase of significant growth, with nearly 15,000 senior homes expected to be operational by 2030 at an estimated investment of ₹26,000 crore. This projection comes from a joint report by the Association of Senior Living India (ASLI) and JLL India, which highlights the evolving dynamics of the country’s senior care industry and its emerging economic potential. The report indicates that India’s organised senior living stock currently stands at 22,157 units, up from 7,147 units in 2014, reflecting a steady rise in interest from developers and investors.
The report projects baseline growth at approximately 14,900 units by 2030, representing a cumulative investment of ₹26,000 crore. In scenarios of accelerated growth, supply could reach 25,500 units at a cost of ₹39,000 crore. With additional policy support, the sector could further expand to 34,600 units, amounting to ₹50,100 crore in investment. Despite these optimistic projections, the report points out that a significant demand-supply gap is likely to persist, given India’s rapidly aging population and evolving housing expectations.
The demographic trajectory highlights the potential of this sector. The number of elderly people (60+) in India is predicted to increase from 162.2 million in 2025 to 191.5 million by 2030 and then double to 346 million by 2050. According to the report, the urban financially independent older generation market capable of being addressed will need 2.3 million units by 2030 as compared to 1.7 million units in 2025. Such a rising population is progressively desiring to have their own places of residence that provide care, comfort and opportunities for socializing. This is timely investment by DLF as per overall market scenario.
DLF reported sales bookings of ₹419 crore in the third quarter of the current financial year, a sharp decline compared with ₹12,039 crore in the corresponding period last year. The company attributed the muted performance to a pause in sales at its ultra-luxury project ‘The Dahlias’ and the absence of new residential launches during the quarter.
Explaining the slowdown, Tyagi said the company had deliberately held back bookings at The Dahlias and focused on preparations for fresh launches. “The lower sales in Q3 were largely due to timing. We did not launch new housing projects and paused bookings at The Dahlias,” he said.
In the first nine months of the fiscal, sales bookings were down by 16 percent y-o-y to ₹16,176 crores compared to ₹19,187 crores in the year-ago period. However, in the last fiscal that ended March 2024, DLF had registered a record ₹21,223 crores as pre-sales in the 2024-25 financial year.
Sharing details of the company’s ongoing launch pipeline, Aakash Ohri, Managing Director and Chief Business Officer, DLF Homes, said that DLF has resumed sales at The Dahlias, its ultra-luxury project in Gurugram’s DLF Phase 5.
The super-luxury complex spreads over 17 acres and consists of 420 homes and penthouses. The development was launched in October 2024. Until December this year, about 220 homes have been booked at this complex and generated ₹15,716 crore worth of sales.
Furthermore, according to Ohri, prices at The Dahlias have risen by more than 25% over pre-launch levels in the October 2024 to December 2024 timeframe, a reflection of sustained demand in the ultra-luxury segment.
Apart from the senior living space, DLF plans to launch more residential projects in various cities such as Gurugram, Mumbai, Panchkula, and Goa in the upcoming quarters. DLF currently has a large development potential of 280 million sq ft in the residential and commercial spaces. Additionally, the annuity portfolio stands at over 49 million sq ft.
DLF’s current portfolio strength includes:
- 280 million sq ft of development potential
- Over 49 million sq ft of annuity assets
- Presence across residential, commercial, and retail segments
With its entry into the senior living segment, the company has joined a long list of players diversifying themselves into new formats instead of traditional forms of housing. Looking ahead, the company believes its Gurugram project will be its pilot to senior living segments in the future.
