Merlin Group and Fashion TV Coolborate for ₹800-Crore Luxury Residential Project in Kolkata

Merlin Group, a leading real estate developer, has entered into a strategic partnership with global fashion media giant Fashion TV (FTV) to launch a luxury residential project in Kolkata. The project, valued at ₹800 crore, aims to offer high-end living spaces and will be branded under the name Merlin F Residences.

The first phase of the project will include 11 residential towers, comprising 880 apartments, spread over an eight-acre site. The project’s completion is expected by 2030. A second phase is planned, which will add another five to six towers. The collaboration between Merlin Group and FTV combines the real estate expertise of Merlin with FTV’s influence in the global fashion and luxury sectors, positioning the development as a luxury destination for affluent homebuyers.

Saket Mohta, the Managing Director of Merlin Group, emphasized the strategic nature of the tie-up, highlighting the importance of FTV’s global exposure in shaping the lifestyle and glamour quotient of the project. He also noted that FTV would contribute to the design elements, particularly the materials for the clubhouses, common areas, and landscaping, aiming to create a project that not only meets aesthetic expectations but also elevates the living experience for its residents.

The project is being designed with a focus on international standards, with FTV playing a significant role in shaping its visual and functional elements. Although FTV is not making a commercial investment in the project, its involvement lies primarily in design input and the overall concept development, contributing to the creation of a luxurious and globally appealing environment for prospective buyers.

Kashiff Khan, Managing Director of Fashion TV Global, expressed the vision behind the collaboration, stating that the aim is to provide a product that feels like a home, not just a house. The focus is on building a space that resonates with the aspirations, dreams, and values of its residents. By partnering with Merlin, FTV seeks to offer a high-quality living space that goes beyond the typical real estate product, creating a space that homeowners will cherish.

Merlin Group’s extensive experience in the Indian real estate market is seen in its track record of over 150 completed projects. While the company is primarily known for its developments in Kolkata, it has expanded its presence to other major cities, including Mumbai, Pune, Chennai, Bhubaneswar, and even Colombo. This new collaboration with FTV marks a significant move into the luxury real estate segment, showcasing the company's ambition to cater to the growing demand for upscale living spaces in India.

FTV, which has already launched F Residences in other Indian cities such as Ludhiana, Chandigarh, Pune, Mumbai, and Noida, is continuing its foray into luxury real estate, with upcoming projects including exclusive villas in Pune and luxury apartments in Ranchi.

The partnership between Merlin Group and Fashion TV demonstrates the growing trend of branded luxury developments in India, catering to the aspirations of the country's rising affluent class.