The premium under-construction housing segment in the Indian property market is increasingly abuzz as a strategy-driven area. The tremendous performance of this segment in 2025 indicated a paradigm shift, which was not merely the outcome of speculation but a function of the investor’s belief, lifestyle, and vision. As the market moves on to 2026, the future of the premium under-construction housing property market will be grounded in the quality of the demand, which will bet big on infrastructure and the future in terms of investments made by the buyers.
In 2025, there is no doubt that there was a complete shift in favor of demand for projects under construction over existing inventory in the premium housing sector. The premium housing sector in India performed extremely well in 2025 as far as capital growth is concerned as prices surged significantly in various cities of India for projects under construction, which registered an increase of up to 36% on a year-on-year basis, as per data provided by Savills India. Increasing demand from end-users, improved infrastructure connectivity resulting from infrastructure development, scarcity of inventory in prime locations, and escalating construction costs have emerged as the major drivers of such favorable trends. This is one trend that not only emphasizes paying for existing inventory today but also marks a complete departure in consumer behavior from wait-and-watch to investing for the future.
In fact, there is also greater influence from lifestyle trends, as homebuyers increasingly demand more spacious homes, wellness-focused community amenities, as well as low-rise projects which will then render long-term comfort to them. The essence of design integrity, sustainability aspects, and brand credibility has inherently become crucial to such homebuyers, more so in the luxury category. This sentiment has further been bolstered by the presence of credible developers along with the transparency brought about by RERA.
In addition, the rise of infrastructure development has been a silent driver in fuelling the attractiveness of existing, under-construction properties in the super-premium segment. Major developments, including the development of express highways, extension of metros, or developments around airports, are transforming the expansion plans of major micro-market areas in and around the NCR, including New Gurugram, Noida/Greater Noida, Yamuna Expressway, and a few others. Under-construction properties in these regions are poised to take full advantage of developments driven by infrastructure in these regions.
Sanjay Sharma, Director, SKA Group, says, “In markets like Noida, Greater Noida, and Ghaziabad, premium under-construction housing has moved beyond being a short-term price play to becoming a true end-user-led opportunity. Latest data reveals that Noida recorded the widest range of appreciation at 9–36% YOY for under-construction premium homes, underscoring genuine demand. We are seeing buyers prioritising long-term liveability and choosing larger homes, integrated amenities and future infrastructure alignment. Trust in execution, clearer regulations, and improving connectivity are creating confidence. As infrastructure timelines synchronise with project deliveries, ongoing projects continue to offer value discovery and lifestyle upgrades, positioning them as a strategic choice for discerning buyers in 2026.”
Rajjath Goel, Managing Director, MRG Group, said, “The continued strength of premium under-construction housing indicates a clear shift in end-user preference towards long-term liveability, design quality and future-ready developments. In regions like Gurugram, improving infrastructure, evolving lifestyle aspirations, and limited supply in prime pockets are encouraging buyers to invest early in well-planned projects backed by credible developers. As we head into 2026, this segment is expected to remain buoyant, driven by informed end-users who are aligning their home purchases with the region’s long-term growth trajectory.”
Ashok Singh Jaunapuria, Managing Director & CEO, SS Group, says, “Premium under-construction housing in Gurugram, especially in micro-markets like New Gurugram, has evolved into a fundamentally end-user-driven segment. As under-construction homes in the city recorded prices surge by 2-19% YOY, it clearly indicates that buyers are no longer chasing short-term price jumps; they are investing in future-ready communities aligned with infrastructure growth, from expressways to social amenities. In 2025, we saw strong absorption because quality projects offered better design, open spaces, and sustainability features that older stock simply cannot match. As connectivity improves and employment hubs expand, under-construction premium homes allow buyers to participate early in the city’s next growth phase, making this segment structurally resilient going into 2026.”
Further, on the supply side, the increasing preference for Under Construction Premium Apartments is being driven by structural factors. The existing inventory in the prime micro-market is relatively small, whereas the Under Construction Projects are offering definite superiority in matters of better layout, current specifications, as well as locations which are in line with future infrastructure developments. The developers have also been cautious in their launch strategy.
Vishal Sabharwal, Head Sales, Orris Infrastructure, says, “In NCR, emerging corridors like the Yamuna Expressway have become one of the most compelling premium housing locations, and under-construction projects are at the heart of this transformation. With large-scale infrastructure developments and long-term economic planning underway, buyers understand that value here will unfold over time. In 2025, premium under-construction homes attracted end-users who were willing to wait for superior planning, lower density, and integrated development. This patience-driven demand creates a healthier market. As the region matures, these projects are expected to deliver both lifestyle quality and sustainable appreciation, reinforcing confidence in 2026.”
Paras Rai, Co-Founder & Managing Director, Property Master, said, “The performance of premium under-construction housing in 2025 across markets like Gurugram, Mohali and Faridabad reflected a maturing buyer ecosystem. The trend shows how buyers have become pragmatic, and they prefer entering projects where pricing is still rational, but fundamentals are strong. Under-construction premium homes offer a rare balance: future appreciation anchored in real consumption. As we move into 2026, this segment stands out as a strategic allocation for both homeowners and investors seeking stable, long-term value.”
Therefore, in the year 2026, the premium under-construction segment is likely to maintain momentum with consistent end-user demand and an evolving buyer mentality. With infrastructure timelines and transparency becoming more aligned with the development credibility of the industry, the premium under-construction segment is rapidly transforming into a “long-term investment” category, where it naturally merges “lifestyle security and wealth creation.”
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