The luxury housing market in NCR is transitioning from opulence to simple yet elegant sophistication. Millennials, Gen Z professionals, entrepreneurs, and NRIs are the main influencers of luxury housing demand in NCR amongst different buyer segments. For them, a home is no longer merely marble finishes or a vast square footage, but rather how that space elevates their daily life through wellness, design, and emotional comfort. They like transparency as much as texture, and giving meaning as much as material. A developer mindset shift like this one is resulting luxury to be rethought, not as a product but experience, by mixing architecture with emotion, technology with lifestyle, and marketing with authenticity.
They want smart, connected spaces that have smart automation, wellness zones, and curated community experiences. Their decisions mirror a blend of worldwide sophistication and Indian sensibilities as they look for contemporary design and branded interiors, yet also warmth, being purposeful, and a feeling of being part of a community. Besides that, the transformation of the buyer mentality has led to an increase in the market activities which is quite noticeable.
Dr. Gautam Kanodia, Founder, KREEVA and Kanodia Group say, “As developers, we’re noticing that today’s luxury homebuyer in Gurugram isn’t looking for grandeur for its own sake anymore. They want homes that feel personal and purposeful; spaces that blend technology with a sense of wellness and calm. Sunlight, greenery, clean air, and a connected community matter as much as fine finishes. Micro-markets like Golf Course Extension Road, SPR, and New Gurgaon are evolving into vibrant lifestyle hubs where good design and digital convenience coexist effortlessly. For this new generation, true luxury is about comfort that touches both the senses and the soul.”
According to Anarock, Delhi-NCR's primary housing market saw an average increase of 24% annually during the July-September period due to better demand, especially for luxury homes. The data showed that the average price of residential properties across Delhi-NCR at Rs 8,900 per sq ft during July-September from Rs 7,200 per square foot in the year-ago period. Gurugram, Noida, Greater Noida, Delhi, and Ghaziabad are major markets in Delhi-NCR. Overall, across seven major cities of India, the consultant mentioned that the housing prices rose 9% to Rs 9,105 per sq ft from Rs 8,390 per sq ft. Among seven cities, Delhi-NCR saw the maximum rise of 24%.
Sandeep Chhillar, Founder & Chairman, Landmark Group, says, “The definition of luxury has changed dramatically over the last few years. Buyer’s today is far more discerning; they want homes that simplify life, not complicate it. And that’s exactly what’s shaping markets like SPR and Dwarka Expressway (DXP). The DXP corridor, in particular, has evolved into the upcoming address of NCR, attracting professionals, non-residing Indians, and modern Indian families who view this blend of connectivity, wellness, and design as near perfect. An industry trend report by JLL highlighted that 87 percent of the new launches in NCR in the third quarter (Q3) of 2025 were concentrated in Gurugram. This number signifies Gurugram staying top amongst homebuyers as the city witnesses some of the finest luxury project launches. The city carries a reputation for being amenity-forward and developer-driven in the luxury space. As a result, developers are channelling the bulk of their high-ticket projects here.”
In addition, a few of them are rethinking luxury majorly as a dynamic, evolving community influenced by the lifestyle and the emotional nature of its inhabitants, rather than a mere product. The use of technology in the homes and the appeal to nature through the principles of biophilic design, along with the creation of unique hospitality experiences, are some of the ways in which they have turned their attention to making spaces that not only seem aspirational but are also easily livable. This transformation is causing developers to redefine their strategies as the brands transcend architecture to create complete experiences where comfort, technology, and a sense of belonging come together naturally.
Prateek Tiwari, Managing Director, Prateek Group, says, “The luxury housing segment in NCR, especially in Noida and Greater Noida, has evolved rapidly, and much of that momentum is being fuelled by large-scale infrastructure projects. Developments like the Noida International Airport, the Delhi–Meerut RRTS corridor, and multiple expressways are transforming connectivity and unlocking new value across micro-markets such as Siddharth Vihar. As a result, we’re seeing growing interest from upwardly mobile professionals and global Indians who want more than just premium finishes. Hence, our focus is on crafting homes that capture this shift and are deeply attuned to the modern lifestyle.”
Ashwani Kumar, Pyramid Infratech, says, “We’re seeing a clear evolution in how luxury is perceived. It’s no longer a static symbol of success but an ongoing service experience. The new-age buyer expects the same level of ease and responsiveness in their home that they do in their digital life. This has pushed developers to integrate technology deeply into their design — whether it’s app-based maintenance, smart automation, or concierge services. But beyond convenience, what truly defines luxury today is emotional value — the sense of peace, wellness, and belonging that a well-designed environment can consistently deliver.”
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