DLF Launches Next Phase of Gurugram Township with ₹5,500-Crore Privana North Plan

DLF Ltd has announced plans to invest ₹5,500 crore in a new residential project named Privana North, to be located in Sectors 76 and 77 of Gurugram. The project will be the third phase of DLF’s larger Privana township, which spans a total area of 116 acres. Privana North itself will be developed over 18 acres and is expected to offer over 1,150 housing units. The launch is scheduled for the current quarter, with construction and sales activity to follow.

This new project follows two earlier phases—Privana South and Privana West—which were launched in 2024. Privana South consisted of 1,113 apartments and generated ₹7,200 crore in sales. It sold out within three days of its launch in January 2024. Privana West added another 795 units to the township and brought in ₹5,590 crore, with full bookings completed within 72 hours. The quick response to both launches has encouraged DLF to proceed with Privana North as part of its strategy to maintain momentum in the residential market of Gurugram.

DLF reported ₹21,223 crore in sales bookings in the financial year 2024–25, marking a 44 percent increase over the previous fiscal year. The company has set a target of ₹20,000 to ₹22,000 crore in sales for 2025–26, and the Privana North launch is seen as a significant component of that goal. Company executives have indicated that the current pace of sales and demand trends in the region justify continued investment in similar high-density projects.

The Privana series is being developed under DLF Home Developers, a key subsidiary of DLF Ltd. The township model involves phased launches, with each segment released as per market conditions and inventory absorption. This strategy allows the company to manage financial exposure and delivery schedules more effectively while responding to demand. According to the company’s Aakash Ohri, Joint Managing Director and Chief Business Officer, the project pipeline is being managed to ensure timely execution and sustained sales over the coming quarters.

The larger DLF Privana township is part of the company’s effort to consolidate its residential presence in Gurugram. It is located in a sector that is already witnessing interest from developers and homebuyers due to improving transport connectivity, proximity to commercial zones, and availability of urban services. DLF has secured all necessary planning clearances for the township and has been executing infrastructure works alongside residential construction.

DLF has also been focusing on other residential developments across the National Capital Region. Apart from the Privana township, it has reported strong performance from its project “The Dahlias,” which has accounted for ₹13,744 crore in sales bookings. The total saleable area in Dahlias is estimated at 4.5 million square feet, and the eventual revenue potential from this project is expected to reach ₹35,000 crore. Like the Privana series, it is aimed at homebuyers seeking large-format housing with access to integrated infrastructure.

In the past year, DLF launched projects with a combined potential of 7.5 million square feet and revenue expectations of ₹40,600 crore. Out of this, 5 million square feet was sold, leading to actual sales of ₹19,344 crore. The company’s ongoing launches are part of a broader strategy that includes a focus on core markets such as Gurugram, Delhi, and a few selected metro cities. The strategy also involves careful planning of construction schedules and payment plans to align with demand cycles.

DLF has stated that more launches are being lined up for the current and next fiscal years. These include both mid-size and large-scale projects, with several approvals already in place. The company is also continuing to acquire land parcels in urban centres where it sees long-term demand for residential use.

The housing market in Gurugram has seen steady growth over the past few years, supported by demand from professionals working in corporate and service sectors. The area’s transport infrastructure, including access to expressways and metro links, has supported its development as a residential zone. DLF, with its established land bank and project execution capacity, is positioned to take advantage of this demand.

With Privana North, DLF is continuing a model that has yielded results in previous launches. The pricing and configuration details of the project are expected to be announced at the time of its formal launch. The company is relying on a mix of brand recognition, location, and township planning to attract homebuyers, and it aims to continue its contribution to overall housing supply in Gurugram through a series of phased developments.