CRC Group to Invest ₹525 Crore in Luxury Housing Project in Greater Noida

CRC Group, a prominent developer in Noida, recently announced its investment of ₹525 crore in a luxury residential project named CRC Maesta, marking the group's entry into the ultra-luxury housing segment. Located in Greater Noida West, or Noida Extension.

CRC Maesta spans 4 acres in Sector 1 and will feature 358 premium residential units across five towers of 29, 30, and 32 floors. With offerings of 3 and 4 BHK apartments, ranging from 1,720 to 2,650 square feet, the project is positioned as a high-end choice for buyers in the National Capital Region (NCR), with prices starting at ₹2.25 crore.

CRC Group's founder and CEO, Kunal Bhalla, noted that the project cost, including land acquisition, will be covered through internal accruals. CRC Maesta's official commencement ceremony is scheduled for November 9, with a completion timeline of 42 months. The project is the fifth by CRC Group, following successful developments in Haridwar and Greater Noida West, comprising over 1,100 units in total. 

To ensure the highest standards in design and aesthetics, CRC Group has partnered with renowned architect Hafeez Contractor, whose expertise in creating sophisticated, functional spaces aligns with the project’s luxury focus. This collaboration reinforces the company’s commitment to high-end design and amenities, addressing the growing demand for luxury housing in Greater Noida.

CRC Maesta’s strategic location enhances its appeal, offering residents proximity to major commercial and social hubs in Noida’s sector 78 and 79. The project is also close to a planned metro station, which will improve connectivity to Delhi and the wider NCR, making it an attractive choice for professionals and families seeking both luxury and convenience. As Greater Noida's infrastructure and connectivity evolve, the region has become increasingly popular among affluent buyers looking to invest in premium properties, further bolstered by national and international interest in the area.

Salil Kumar, Director of Marketing and Business Management at CRC Group, highlighted that CRC Maesta represents a significant shift for the company as it enters the luxury segment. Kumar expressed optimism regarding the Noida Extension area's potential to attract high-net-worth buyers due to its development and real estate value, underscoring the importance of the project in positioning CRC Group within the luxury market.

Designed to provide an upscale living experience, CRC Maesta emphasizes spacious layouts, modern amenities, and a high standard of construction. Residents will enjoy landscaped gardens, a clubhouse, swimming pools, fitness centers, and recreational spaces, all crafted to meet the needs of luxury buyers. 

Each apartment is designed with a focus on natural light, ventilation, and privacy, while the choice of 3 and 4 BHK configurations reflects the project’s alignment with the preferences of families seeking ample, functional living spaces. Additionally, CRC Maesta’s quality is evident in its choice of premium materials, finishes, and architectural details, catering to the sophisticated tastes of its clientele.

CRC Group has previously completed two residential projects in Haridwar and Greater Noida West, establishing itself as a reliable developer of quality homes. Currently, the company has two more projects under construction, which underscores its momentum in the competitive real estate landscape. The Indian luxury real estate market has seen considerable growth, with developers like CRC Group responding to this trend by creating high-value properties targeted at affluent buyers. 

The company’s decision to focus on Greater Noida for its luxury project highlights the area's potential as a thriving hub for high-end real estate, driven by strategic location and an increasingly well-developed infrastructure.

Image source- crcgroup.in