Aurum PropTech has finalized the acquisition of 100% equity in PropTiger Marketing Services India Pvt Ltd from REA India Pte Ltd, Singapore. The deal, valued at ₹86.45 crore, was executed through an all-stock, strategic equity swap. As part of the agreement, Aurum PropTech will issue 42,42,537 equity shares (₹5 face value) on a preferential basis to REA India. This development marks a significant move in India’s evolving PropTech sector.
PropTiger, a Gurugram-based housing brokerage platform, was part of REA India, which also owns the real estate classified platform Housing.com. REA India had acquired a controlling interest in both PropTiger and Housing.com in 2020, consolidating its presence in the Indian digital real estate market. PropTiger was originally founded in 2011 by Dhruv Agarwala and had a reported turnover of ₹100.93 crore in FY 2023–24.
REA India confirmed the transaction, stating that the sale aligns with its intention to focus on Housing.com, which has seen growth in digital user engagement and brand reach. Under the terms of the acquisition, REA India will receive a 5.5% equity stake in Aurum PropTech, which is listed on the Indian stock exchange. The deal remains subject to certain closing conditions, including shareholder approval from Aurum PropTech, and is expected to be completed within two months.
This acquisition comes amid broader consolidation and specialization trends in the real estate tech sector. REA India’s decision to divest from PropTiger signals a sharpened focus on digital innovation and app-based customer experience, particularly within Housing.com. Praveen Sharma, who succeeded Dhruv Agarwala as CEO of REA India earlier this year, commented that the move is aimed at building on Housing.com’s recent growth and unlocking better long-term value for both entities.
Mr. Sharma emphasized that while PropTiger has built a strong reputation in the brokerage segment, its future growth would be better supported under Aurum’s business framework. Housing.com, in contrast, will continue to focus on delivering digital experiences aimed at next-generation Indian homebuyers.
Dhruv Agarwala, the founder of PropTiger and outgoing CEO of REA India, also expressed confidence in Aurum PropTech’s ability to scale and lead PropTiger into its next phase of growth. He remarked that the alignment with Aurum creates a structure conducive to long-term strategic development.
Aurum PropTech, led by CEO Ashish Deora, is a vertically integrated PropTech company that operates across multiple stages of the real estate lifecycle. The acquisition of PropTiger adds a full-service housing brokerage component to Aurum’s existing ecosystem, which includes real estate services, investment platforms, and technology-driven consumer tools.
According to Mr. Deora, the acquisition reflects Aurum’s broader strategy to digitize the real estate journey end-to-end. He noted that PropTiger’s established presence, combined with Aurum’s operational infrastructure and digital capabilities, creates a synergy that will enhance the company’s market offering across the home-buying value chain.
Earlier this year, Aurum PropTech received regulatory approval from SEBI to launch a Small and Medium Real Estate Investment Trust (SM-REIT), indicating the company’s intent to expand into alternative investment products and structured financial offerings within real estate.
Industry observers see this acquisition as a sign of market maturity. The Indian PropTech sector has moved from fragmented listings and brokerage services toward consolidated platforms offering integrated solutions. By combining PropTiger’s traditional brokerage network with Aurum’s digital tools and capital products, the new entity could create a more streamlined homebuyer experience.
Analysts also highlight the all-stock nature of the deal as a sign of confidence in Aurum PropTech’s valuation and long-term business model. For REA India, the deal allows continued exposure to the Indian real estate technology space via its equity in Aurum, without the operational burden of managing multiple platforms.
The transaction underscores a broader trend in Indian PropTech, where companies are scaling by acquiring complementary businesses rather than building from scratch. It also points to the continued strategic importance of metro city brokerage platforms, even as digital-only experiences rise in prominence.
The deal adds momentum to a real estate tech sector expected to cross $600 billion in market size by 2047, according to a recent CREDAI-EY report. Affordable housing, urbanization, and rising consumer comfort with digital platforms are likely to remain key growth drivers.
