Great Value Realty, a Noida-based developer, has announced the launch of Ekanam, an upscale residential project in Sector 107, marking one of the biggest luxury housing additions to the city this year. With a ₹600 crore investment, the project will be the residence of three 46-storey towers, thus, offering high-end living spaces to buyers looking for large homes and luxury amenities.
The project which got RERA approval in September, covers an area of almost 20 lakh sq. ft. Ekanam is going to have 280 apartments, including large-format 3 and 4 BHK units with an area of 3,525 sq. ft. to 5,525 sq. ft., and prices starting from ₹7 crore, as per the company statement.
Describing the significance of the launch, Payas Agarwal, Director, Great Value Realty, said, “The launch of Ekanam marks a defining moment for all of us at Great Value Realty. It embodies our vision to create living spaces that go beyond luxury, where architecture and nature exist in perfect balance.”
Ekanam will be constructed after Benoy, an internationally recognized architecture firm, designed it and was endorsed by top global and Indian consultants. The project date is 2030. The luxurious facilities that cover 1,00,000 sq. ft. are the main highlights of the development, among other things.
Among the development's biggest attractions is its lavish amenities that are spread over 1,00,000 sq. ft. The project nature-inspired clubhouse designed by Confluence Consultancy will be the facility to feature a spa, sports bar, art and wellness zones, and several lifestyle-focused spaces. The 40th-floor infinity pool is the company's leading attraction, which it refers to as the highest in Noida, thus, providing the extensive views of the city skyline.
According to the company, the project sits on a portion of the developer’s larger land parcel—16 acres have already been utilised; the remaining 4 acres have now been earmarked for Ekanam.
Luxury Housing Market Booms in Noida
The luxury real estate market of Noida has been energetic, which is the reason why numerous big developers have unveiled high-value projects in the current year. A significant move of the CRC Group was when it introduced its high-end residential project CRC The Peridona, which was supported by an investment of ₹1,500 crore. The 3.1 million sq. ft. area will be transformed into 341 luxury apartments in 42-storey towers of glass and steel, and the project is anticipated to produce a topline of ₹3,200 crore.
M3M India has also played a major role in creating this momentum as it recently made an announcement about its plans to invest ₹2,100 crore in an ultra-luxury residential development in Noida under the globally known Jacob & Co. brand.
Across India’s top eight cities, the housing market continued to remain strong in Q3 2025. A report by Knight Frank dated October 7 noted that 87,603 residential units were sold during the quarter, marking a 1% year-on-year rise. Prices also saw upward movement across all major markets, with NCR recording the highest growth at 19% YoY, followed by Bengaluru (15%), Hyderabad (13%), and Mumbai (7%).
With Ekanam, Great Value Realty is positioning itself firmly within this fast-growing luxury housing segment, bringing a high-rise, amenity-rich residential experience to one of Noida’s most sought-after locations.
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