Gera Developments, one of the leading real estate player in Pune, has introduced its newest project WellnessCentric Homes™. The innovative residential brand is designed to bring holistic well-being to the users as an idea, but actually, it becomes a daily reality through the integration of smart architecture, lifestyle programs, and community living. To convey the brand and its values, the fitness, balance, and mindful living project has brought on board Bollywood superstar Hrithik Roshan as its brand ambassador.
The concept of WellnessCentric Homes™ by Gera is very simple but has the potential to change the whole world: wellness should not be an activity that is done once in a while or a short-lived resolution. Instead, the idea should be so firmly ingrained in the structures, the light, and the arrangement of the house that it is obvious. After the successful launch of ChildCentric® Homes, which changed the concept of family-friendly spaces, Gera is now focusing on “wellness inertia” i.e. the problem of maintaining health and wellness in the midst of digitized and fast-paced lifestyles.
Without the artificial light, thanks to the sunroof and windows, the house gets fresh air through the doors and window open for a natural air circulation. These are only some of the examples where the house architecture is made in a way that people have better health and wellness by the design and execution of wellness facilities these are only some of the examples where the house architecture is made in a way that people have better health and wellness. More than that, the project is emphasizing the importance of the "wellness" of the people in measurable terms, such as getting better sleep, having more time in the light, and having mental and physical balance in the long run.
Residents may take part in health initiatives by an instructor, like yoga and Pilates, aqua aerobics, nutrition consultations, personal coaching, and community wellness activities facilitated by experts. The building ensures that these instances turn into a habit in the residents' lives, thus making them live a healthy lifestyle without feeling any exertion or imposition.
Rohit Gera, Managing Director of Gera Developments, shared the vision behind the initiative, ““From ChildCentric® to WellnessCentric Homes™, we continue our journey of transforming homes from static spaces to intuitive ecosystems. In today’s world, work has followed us home, and time for ourselves has shrunk. While people aspire to wellness, it’s rarely sustained. We call this wellness inertia, and Gera’s WellnessCentric Homes™ are designed to help people overcome it by creating an environment where well-being feels effortless.””
The core of the project is the 3-Tier Habit Infrastructure, whose goal is to encourage the development of positive health habits that are capable of lasting for a long time time. The initial step, Nudge, promotes health-friendly behavior by means of unobtrusive architectural guidance. The second, Support, is designed to facilitate the provision of continuous guidance and community-linked wellness programs. The last stage, Sustain, enables the creation of adaptable, individualized plans for habit continuation on a daily basis. Working together these three levels open the way for the home turning into an active agent for the promotion of holistic well-being.
Hrithik Roshan whose life is a perfect example of a rigorous workout and a balanced lifestyle is very much in agreement with the concept of WellnessCentric Homes™. He has been apponted as Brand Ambassador by Gera. "At the end of the day, we all want to enhance the quality of life for ourselves and our loved ones. Gera has placed wellness at the heart of home design, and that’s what makes the WellnessCentric Homes™ concept so special. These spaces inspire balance, mindfulness, and purpose every day. I’m proud to represent a brand that is reimagining what it means to live well", he said.
Rohit Gera, Managing Director of Gera Developments added, "Hrithik’s association goes beyond celebrity endorsement. His commitment to fitness, discipline, and balanced living perfectly mirrors the philosophy we’ve built into these homes. He embodies the idea that wellness isn’t an act but a way of life."
Gera Developments has been leading with its climate-first and customer-friendly initiatives ranging from the launch of India’s first five-year real estate warranty in 2004 to its ChildCentric® Homes. Where the company has done pioneering projects in Pune, Goa, Bengaluru, and even California, it has blended innovation with empathy, by solving the lifestyle challenges through design and service excellence. Homeowner-friendly measures such as the GeraWorld® mobile app and Club Outdo loyalty program seek to create customer intimacy and promote engagement.
With WellnessCentric Homes™, the company Gera sets the vision of living spaces not just as places where people reside but as the places which are the most eminent contributors for the physical, mental, and social wellness of ones. By combining elements of architecture, science, and lifestyle design, the local residents make it possible for the health of body, mind, and spirit to be deeply felt, real, and measurable. This is in a situation where wellness is rendered just a trend, however, Gera’s move is setting a new standard of what truly being a modern conscious living means.
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