The Elan Group, a prime real estate developer based in Gurugram, has made public their aim to invest a sum of close to ₹1,600 crore in a residential project in the city, called "Elan The Statement", which aims to the ultra-luxury segment of the housing market in the NCR. This move aligns with the Group's increased emphasis on the premium housing segment, where the demand for luxury homes in the National Capital Region (NCR) remains quite strong.
The new project "Elan The Statement", situated in Sector 49, one of the mature residential and commercial sectors of Gurugram, is a high-end, low-density residential development that extensively covers the target market of affluent home buyers who seek large-format houses with bespoke designs and amenities. It is spread out over nearly six acres.
First phase of the project will introduce 230 four-bedroom homes in five towers. The floor area of the apartments will be from 4,300 to 4,500 square feet thus firmly placing the project in the category of ultra-luxury. As per the company, the layout has been designed to ensure privacy and exclusivity because there are only two apartments per core and each residence has a private lift lobby.
Elan Group had mentioned that the dwellings will be decorated with top-notch materials and detailing, highlighting the quality of the craftsmen’s work and the modern interiors. A luxurious amenity ecosystem is also being put together that will appeal to residents of all ages and raise the lifestyle quotient. Most probably, the amenities will also have specially designed recreational, wellness, and social spaces in the development.
The project has been designed by Benoy, a globally renowned architectural firm based in London, known for its landmark developments across the world, as per the information from the Elan. The metal-and-glass façade of the Statement of Elan will be distinctive, and a relatively new architectural style in the Gurugram residential market, as per the released information by the company. The design solution, according to the firm, gives the project a cosmopolitan look and makes it visually attractive as compared to the standard luxury housing developments of the region.
Vineet Dawar, President – Sales and Strategy, Elan Group, commenting on the project, said the development is in line with the demand for spacious, well-thought-out luxury homes in Gurugram. "Elan The Statement fulfills this requirement with generous layouts, thoughtfully curated amenities, and a dazzling golden glass façade which not only adds to the visual appeal but also to the living experience. The location has great potential, and a project of this scale and nature is perfect for the market here," he stated.
The announcement is made when the luxury housing market of Gurugram is still very attractive to the first of the high-net-worth individuals, professionals, and investors. This is mainly because of the enhanced infrastructure, closeness to the business districts, and the very good connectivity within the NCR.
According to the JLL report, the Delhi-NCR real estate market witnessed the launch of 10,245 new housing units in Q3 2025, out of which an overwhelming 87% of luxury launches were concentrated in Gurugram, thereby highlighting the city's dominance in the high-end housing sector. The weighted average launch price in the area was around ₹15,175 per sq ft, which is a reflection of strong demand.
Back in February this year, Elan Group announced that it was going to invest approximately ₹3,000 crore in a project that focuses on ultra-luxury residential sector along Dwarka Expressway in Gurugram. Besides that, the company has also recently given a construction contract worth ₹1,100 crore to Leighton Asia for a luxury housing project in the city.
Elan Group is holding a portfolio with a total of 15 projects situated in Gurugram and New Delhi, that roughly cover a total built-up area of 25 million square feet. The developer is gradually increasing his involvement in the luxury and ultra-luxury segments of the NCR real estate market through a series of planned high-end residential projects.
Image- elangroupsector49.com
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