Brigade Group Acquires Secunderabad Land for ₹650-Crore Premium Residential Project: Key Highlights
- Brigade Group purchased 2.25 acres in Secunderabad, Telangana, earmarked for a premium residential project with a gross development value (GDV) of ₹650 crore, strengthening its footprint in the Hyderabad metro region.
- The upcoming project will feature modern amenities, design-driven architecture, and holistic living environments, targeting end-users seeking well-connected, well-planned urban housing.
- The acquisition aligns with Brigade Group’s strategy to acquire land in promising micro-markets, complementing its December 2025 purchase of 4.04 acres in Neopolis Phase 3, Hyderabad, and other Joint Development Agreements (JDAs) with a sales potential of ₹970 crore.
- Brigade Group plans over 1 million sq ft of development, delivering ~405 luxury 3 & 4 BHK units in well-known neighborhoods like Moti Nagar, consolidating its presence in Telangana’s high-demand residential sector.
Bengaluru based, Brigade Group has purchased a 2.25, acre land parcel in Secunderabad, Telangana, taking yet another strategic move in its expansion in the Hyderabad metropolitan region. The company intends to use this land for constructing a high, end residential project, which, according to a regulatory filing dated January 30, 2026, will have a gross development value (GDV) of around 650 crore.
The newly acquired land is situated at a distance of around 78 kilometres from Hyderabad, thus coming under an up, and, coming residential micro, market that has been showing constant infrastructure development and growing housing demand. Brigade Group mentioned that the deal is in line with its strategy of purchasing land parcels in promising growth corridors that can yield value and offer development feasibility in the long run.
Commenting on the acquisition, Amar Mysore, Executive Director, Brigade Enterprises Ltd, said, “It is in perfect alignment with our strategic growth plans to expand our footprint across Telangana. This land parcel conforms to Brigade’s high standards for location potential and development viability. This land parcel will be developed in line with the company’s philosophy of creating holistic living environments and will feature a specifically curated selection of modern amenities.”
The planned project will probably reflect Brigade Group's affection for luxury housing, emphasizing design, community planning, and lifestyle based amenities. Even though the specifics of the project will be made public at a later stage, the planned development will most probably lure the end, users who are on the lookout for well connected and well planned urban housing solutions.
Strategic Significance of the Acquisition
- The Secunderabad land acquisition is a part of Brigade Group’s overall strategy in the region, which includes:
- Enhancing its residential presence in Telangana through strategic acquisitions
- Identifying and acquiring well-located land with good connectivity
- Meeting the evolving needs of customers through luxury housing projects
Brigade Group has added this acquisition to its portfolio following its purchase in December 2025 of a 4.04, acre land parcel in Neopolis Phase 3, Hyderabad, which was won at an auction conducted by the Hyderabad Metropolitan Development Authority (HMDA) at a reported price of about 118 crore per acre.
Besides making outright purchases, the firm has been aggressively targeting Joint Development Agreements (JDAs) as a strategy for expanding its footprint in Hyderabad. The recently signed JDAs are two residential ventures whose total sales potential is estimated to be over 970 crore.
The projects lined up will:
- Have a total development area of over 1 million square feet
- Add roughly 405 luxury residential units, mainly 3, and 4, BHK apartments
- Feature projects in well, known residential neighborhoods such as Moti Nagar
Hyderabad Residential Market Outlook
As per Cushman and Wakefield, MARKETBEAT RESIDENTIAL Q4 2025 HYDERABAD report, Hyderabad recorded 9,918 residential unit launches in Q4 2025, broadly in line with recent quarterly trends. Launch activity remained steady, with volumes largely unchanged on a QOQ basis and broadly stable on a YOY basis. The West zone accounted for 76% of Q4 launches, led by activity in Tellapur and Kokapet. Peripheral locations accounted for 50% of quarterly launches, followed by core markets at 44%, with suburban areas forming the balance.
For the full year, residential launches stood at 41,061 units in 2025. Launch activity over the year remained concentrated in western corridors of the city, while southern micro-markets such as Rajendranagar and Shamshabad, and northern locations including Kompally, also contributed to annual supply.
Over the year, peripheral locations accounted for nearly half of residential launches, while core and peripheral markets together formed over 90% of total supply in 2025. While core markets continued to be dominated by larger, organized developers, the higher peripheral share reflected increased participation from mid-sized and smaller developers, supported by land availability and entry pricing.
Brigade Group has been firm about consistent housing demand in the southern cities, despite the worries about affordability and the job market uncertainty. The company's management has said that the demand from end users in Bangalore and Hyderabad is strong enough to support the launch of new projects in prime locations.
Brigade Group has launched residential projects totaling around 3 million square feet with a GDV of nearly 3, 200 crore in the first half of FY26. The company has a clear plan for residential launches of almost 7 million square feet in the second half of FY26, with an estimated GDV of 8, 000 crore to 8, 300 crore.
With the addition of land acquisitions, partnering through JDAs, and an active launch pipeline, Brigade Group is aiming to consolidate its leadership in the high growth urban residential market of India, especially in Hyderabad and the entire Telangana region.
