BNW Developments has announced the launch of Tonino Lamborghini Residences in Al Marjan Island, Ras Al Khaimah-the first branded residential project for the Italian lifestyle brand in the emirate. The new development sees the rising trend of the branded residences concept in the Emirate of Ras Al Khaimah due to waterfront developments and hospitality-driven planning.
With a total of 377 units that will consist of studios, one, bedroom, two, bedroom, three, bedroom apartments, villas, penthouses, and mansions, the Tonino Lamborghini Residences in Ras Al Khaimah is made to appeal to a wide range of audiences. The artistic vision for the project was overseen by Mrs. Angela Krieger. Mr. Carlos Rossi, the architect, is in charge of the interior design of the project. The design is a blend of the Tonino Lamborghini Italian design and the local planning of Ras Al Khaimah.
Ankur Aggarwal, Chairman and Founder of BNW Developments, mentioned that the company's philosophy is far from just building homes, it is about creating investment, grade lifestyle experiences. To him, the partnership with Tonino Lamborghini was a significant landmark which goes hand in hand with BNW's vision of bringing the world top design brands to the region and making the places that love and respect the past and give back real value to the investors and residents.
Vivek Oberoi, Managing Director and Co, Founder of BNW Developments, commented that the Tonino Lamborghini brand is a perfect trilogy of one thing after another which are, feeling, measure, and beauty. The collaboration in his view makes this timeless and historically rooted design sensibility come from Ras Al Khaimah to be reinterpreted by BNW Developments' modern and cosmopolitan outlook.
Tonino Lamborghini, Founder of the Tonino Lamborghini brand, stated that every project for him is a chance to turn the space into an experience, stressing that living in a place is about choosing the emotions it gives you every day. He further said that teaming up with BNW Developments is like writing a new chapter in a strategic market, enabling the conception of a destination that mirrors his personal vision, the one which harmonizes identity with the future.
He conveyed that the property is being crafted for people who want more than just a home, providing settings where modern convenience meets global trends.
The project combines Tonino Lamborghini's design philosophy and lifestyle positioning with BNW Development's strategic focus on urban residential developments. According to industry watchers, this type of partnership is consistent with the general trend within the region, with branded residential developments taking cues from the hospitality industry model in order to increase differentiation, long-term value, and appeal.
With Ras Al Khaimah’s ongoing efforts to market itself as an tourism, hospitality, and residential property hub in the UAE and abroad, developments like branded residences are now defining the future of real estate in this emirate.
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