Real Estate Startup NeoLiv Prepares to Close Rs 1,000 Crore Fund for Plotted Developments

NeoLiv, a real estate startup,which also runs an alternative investment fund (AIF),  is preparing to close its first fund with a target of Rs 1,000 crore. Led by CEO Mohit Malhotra, formerly of Godrej Properties, the company plans to use the funds for plotted development projects, focusing on villa communities in urban and nearby areas. This strategy aligns with the growing demand for residential plots and villas driven by urban growth and new infrastructure.

NeoLiv has already made progress toward its goal, securing Rs 400 crore through initial closings—Rs 300 crore in the first round and an additional Rs 100 crore in subsequent efforts. The company is now actively working to complete the remaining fundraise. This capital will be directed toward eight projects across strategic locations, with two already advancing through the approval process. These developments are expected to launch in the first quarter of the next fiscal year.

The two initial projects are located in Alibaug, within the Mumbai Metropolitan Region (MMR), and Sonepat, near Delhi. NeoLiv has fully acquired the land for the Alibaug project, while the Sonepat development is being undertaken as a joint venture with Royal Green Realty. Both locations have been chosen for their proximity to major urban centers and their potential for high demand. NeoLiv projects that the plots in these developments will sell in the range of Rs 1 crore to Rs 1.5 crore, generating an estimated booking value of Rs 1,000 crore from these two sites alone.

Alibaug’s appeal lies in its improving connectivity, thanks to infrastructure projects such as the Atal Setu trans-harbor bridge and the upcoming Navi Mumbai International Airport. These developments are expected to transform Alibaug into a more accessible and attractive destination for second homes and villa projects. With the site located less than 20 kilometers from the new airport, NeoLiv is positioning itself to meet the growing interest from buyers seeking premium residential options in the area.

Similarly, Sonepat’s growth potential is closely tied to the expanding connectivity offered by the Kundli-Manesar-Palwal (KMP) Expressway. This infrastructure upgrade is expected to reduce travel times to key employment hubs like Gurugram and Noida, enhancing the appeal of Sonepat for residential development. NeoLiv’s focus on plotted developments in these areas reflects a broader trend in the real estate sector, where developers are targeting regions benefiting from large-scale infrastructure projects.

NeoLiv’s overall strategy is centered on leveraging these infrastructure-driven growth opportunities while catering to evolving buyer preferences. Plotted developments, as opposed to high-rise apartments, offer buyers greater flexibility and customization options, making them an increasingly popular choice among homebuyers. For developers, such projects often offer higher margins and quicker returns, making them a compelling investment focus.

Beyond Alibaug and Sonepat, NeoLiv has signed term sheets for six additional projects, which will collectively benefit from the Rs 1,000 crore Alternative Investment Fund (AIF). The company projects that the full deployment of this fund could generate a booking value of up to Rs 4,000 crore. This ambitious target underscores NeoLiv’s confidence in the rising demand for plotted developments and villas in key urban and suburban markets.

However, NeoLiv is entering a competitive market where several established players have already staked their claim in similar regions. The Panvel-Alibaug corridor within the MMR has seen significant real estate activity as developers anticipate the benefits of the Atal Setu and the new airport. Similarly, in the Delhi-NCR region, numerous developers are targeting areas along the KMP Expressway and other emerging corridors.

NeoLiv is confident in its strategy despite entering a competitive market. Led by Mohit Malhotra, the company is focusing on locations with strong growth potential, catering to buyers who value connectivity, flexibility, and future appreciation. By prioritizing plotted developments and villa communities over high-rise projects, NeoLiv aims to establish a distinct position in the residential market.