Home Loans Emerge as the Top Financing Choice for Aspiring Homebuyers

A recent survey conducted by Knight Frank India highlights the dominance of home loans as the preferred financing option among urban homebuyers. The report, titled "Banking on Bricks", reveals that 79% of respondents rely on home loans to purchase properties, with middle-income households (earning INR 1–5 million annually) showing the highest dependence at 83%. Interestingly, wealthier buyers are diversifying their financing approach, combining loans with savings and investments for better financial planning.

The study also uncovers key expectations buyers have from financial institutions. Competitive interest rates (74%), flexible loan tenures (48%), and quick approvals (38%) are among the top priorities. Additionally, legal guidance (25%) and home insurance options (15%) are emerging as sought-after services, reflecting a demand for more comprehensive financial support.

This trend underscores the crucial role of home loans in enabling property ownership, especially in urban India, where real estate prices continue to rise. As financing tools evolve, they are becoming instrumental in bridging the gap between affordability and aspiration, supporting the dreams of millions to own a home. The survey provides a comprehensive understanding of the evolving real estate landscape in urban India. 

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