NCR’s real estate sector is witnessing rapid transformation, driven by rising urbanization, evolving buyer preferences, and large-scale infrastructure projects such as the Delhi–Meerut RRTS, Jewar Airport, and UER-II. The region is seeing increasing demand for mixed-use developments, integrated townships, and smart, sustainable urban spaces. Developers are navigating regulatory changes post-RERA while striving to maintain project delivery speed and buyer confidence.
Against this backdrop, TRG Group, founded in 2015 by Pawan Sharma and Shorabh Upadhyay, has emerged as a trusted player in NCR’s real estate market. Known for timely execution, transparency, and customer-centricity, the company has delivered multiple landmark projects across Greater Noida West, Noida Extension, and other NCR regions. TRG Group is leveraging these trends to create high-value developments that shape urban growth while addressing market challenges.
Mr. Sharma brings strategic foresight and operational expertise to the business, while Mr. Upadhyay focuses on nurturing client relationships and driving growth across new markets. Together, they have successfully delivered multiple landmark projects in Greater Noida West, Noida Extension, and other NCR regions. Their focus on zero-delay execution, sustainable design, and innovative marketing strategies has helped build a strong brand that resonates with both investors and end-users.
In an exclusive interview with The Realty Today, Mr. Pawan Sharma, Managing Director, shared insights on how TRG Group is addressing market challenges, fulfilling buyer expectations, and driving growth in NCR’s real estate sector.
Here are the excepts from the interview.
1. From commercial hubs to high-street retail like the ₹400 Cr TRG The Mall, how is TRG Group positioning itself as a growth catalyst in NCR’s evolving real estate narrative?
At TRG Group, we are not just developing buildings, but we are building landmark properties that drive regional growth. The ₹400 Cr TRG The mall is a prime example of this vision in action, a mixed-use space that brings together retail, leisure, and community, seamlessly integrated with the aspirations of the modern urban consumer. By focusing on infrastructure-ready zones and high footfall corridors, we’re helping to transform NCR’s urban ecosystem. Our approach is proactive, data-backed, and deeply rooted in market understanding, ensuring the projects not only complement but also elevate their surroundings. As NCR keeps on evolving, we strive to be at the forefront of this development by providing developments that are meaningful, sustainable, and future-proof.
2. TRG Group has recently redefined its vision for the future. How does this new brand reflect the next stage of expansion, innovation, and customer interaction of the company ?
Our rebranding is more than a fresh start, as it's a confirmation of our commitment to keeping pace with contemporary India's changing needs. As TRG Group begins its next growth stage, this new identity embodies precision of purpose, fresh energy, and more aggressive, technology-informed thinking. It conveys our commitment to customer-centricity and innovation in planning while building a stronger and more dynamic stakeholder connection. The visual language is modern yet grounded in our legacy of trust and timely delivery. Through this transformation, we’re making a strong statement that TRG group is ready to take on the future of real estate with agility, empathy, and excellence.
3. Delhi-NCR has seen a surge in mixed-use developments and integrated townships. What factors are driving this shift, and how are developers adapting their models to meet evolving urban lifestyles?
This shift towards mixed-use projects and integrated townships is led by the convenience, connectivity, and communality that urban professionals look for. Consumers and occupiers today prefer living spaces that integrate work, wellness, shopping, and leisure into a shared environment. It means a change in approach for developers from individual buildings to comprehensive city planning. At TRG Group, we’ve embraced this transformation by focusing on developments that align with these lifestyle shifts, prioritizing green spaces, smart infrastructure, and flexible living spaces. These models also future-proof investments by being more resilient to market and mobility disruptions.
4. As infrastructure projects like the Delhi–Meerut RRTS, Jewar Airport, and Urban Extension Road (UER-II) reshape regional connectivity, how are developers rethinking location strategies across Noida, Ghaziabad, and Gurgaon?
These mega-infrastructure developments are Delhi-NCR game-changers, condensing distances and opening new corridors of growth. We at TRG Group have synchronized land acquisition and project planning with these connectivity enhancements. Transit-oriented development around RRTS nodes or tapping the next Jewar Airport corridor, we are exactly at the place where demand is going to increase in the future. Strategic foresight backed by transport mapping and urban development trends is helping us de-risk projects and offer early-mover advantages to our investors and customers. In essence, we’re not just reacting to change; we’re anticipating and building ahead of it.
5. Given rising buyer aspirations and regulatory shifts post-RERA, how are leading developers in NCR ensuring compliance while maintaining project velocity and customer confidence?
Post-RERA, the rules of the game have changed and for the better. Transparency, accountability, and protection of buyers are no longer optional, and these ideals have been wholeheartedly adopted by us at TRG Group. We've developed internal processes to ensure real-time compliance checking, milestone-oriented progress measurement, and faultless communication with the customer. By automating paperwork, implementing CRM software, and harmonizing teams by functions, we can keep the project pace without compromising. RERA has reinstated credibility in the business, and for our kind of developers, it has been a differentiator, guaranteeing customers that commitments are fulfilled.
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