Casagrand Enters Senior Living Market with Flagship 'Casagrand Cheers' in Chennai
Real estate developer Casagrand is expanding its portfolio by entering the senior living segment with the launch of its new project, 'Casagrand Cheers.' Situated in Pudupakkam, near Chennai, this development is tailored specifically for senior citizens, with the goal of providing them with an enriched living experience that combines security, wellness, and convenience. The project, which marks the company’s first venture into the senior living sector, is priced starting at Rs 89 lakh and spans 5.2 acres of land.
The 'Casagrand Cheers' project is a thoughtfully designed residential community that includes 331 fully furnished homes in one, two, and three-bedroom configurations. The community has been meticulously planned to meet the specific needs of older adults, offering a blend of luxury, comfort, and practical amenities. In addition to the residential units, the development features 4.2 acres of open space, including a 24,500 sq ft central podium designed to encourage relaxation, socialization, and leisure activities.
Casagrand, which is headquartered in Chennai, has made a strong commitment to redefine senior living in India. According to the company’s statement, the goal of 'Casagrand Cheers' is to empower senior citizens by providing them with a secure, comfortable, and fulfilling living environment that promotes well-being and holistic health. The company has emphasized that senior citizens, who have spent their lives building secure futures for their families, deserve to experience their retirement years with joy and ease. Through the launch of this project, Casagrand seeks to create not just homes, but a vibrant and engaging community where residents can enjoy their later years surrounded by like-minded individuals.
Arun Mn, the Founder and Managing Director of Casagrand, shared his thoughts on the importance of senior living. He expressed that the company believes senior citizens are the true pillars of every family, deserving the best possible lifestyle in their retirement years. With this in mind, the company has carefully crafted 'Casagrand Cheers' to include world-class safety features, wellness-driven amenities, and convenience services. These elements are designed to create an environment where senior residents can experience a fulfilling and enjoyable lifestyle, supported by a community that caters specifically to their needs.
The senior living sector in India is still emerging, but it has shown considerable promise due to the country’s rapidly aging population. With more people retiring and living longer, the demand for specialized housing that caters to the elderly is increasing. Casagrand’s entry into this space signals the company's recognition of this growing market and its desire to cater to this demographic with quality, purpose-built living spaces. The project aims to raise the standard for senior living in India and set a new benchmark in the industry.
The community amenities at 'Casagrand Cheers' include healthcare facilities, a range of fitness options, and recreational spaces that encourage social interaction among residents. Given the growing importance of wellness and healthcare, especially in later years, the project places a strong emphasis on maintaining the physical and mental health of its residents. The safety features are designed to offer peace of mind to both residents and their families, with provisions like round-the-clock security, emergency medical services, and accessible design to ensure ease of mobility.
Casagrand has ambitious plans to expand the senior living category in southern India. Following the launch of the Pudupakkam project, the company intends to roll out more developments across key cities in the region, furthering its vision of creating premium, senior-centric communities. These communities will focus on providing not just homes but a complete lifestyle that promotes well-being, companionship, and fulfillment during the retirement phase.
The entry of Casagrand into the senior living market reflects a broader trend in the Indian real estate sector, where developers are increasingly focusing on niche markets and specialized housing types. With more and more companies recognizing the growing demand for senior living spaces, this sector is poised for significant growth in the coming years.
