UltraTech Cement Launches 150 UBS Stores Nationwide in a Single Day, Recognized by Asia and India Book of Records

UltraTech Cement Ltd., subsidiary of Aditya Birla Group, has inaugurated 150 UltraTech Building Solutions (UBS) stores across 135 cities on a single day. This initiative will enrich the lives of 30 Lakh+ Individual Home Builders across 10 lakh Residential sites. Ultra Tech also launched Weather Pro Top Shield and Bitupro alongside store launches.

The stores, spread across states like Delhi, Western U.P., Haryana, Punjab, Jammu and Kashmir, Himachal Pradesh, Rajasthan, and Madhya Pradesh, are designed to serve UltraTech Cement's growing markets in North India. This multi-state inauguration model underscores the company's commitment to enhancing customer lives and fostering a solutions-based approach.

This achievement marks a significant step as UltraTech Cement works to provide the best solutions to its consumers. Notably, UltraTech Cement's previous inauguration of 75 stores across 47 touchpoints on the same day was recognized by the Asia Book of Records and the India Book of Records.

The inauguration of these UBS stores marks a key event for UltraTech Cement and its consumers, bringing positive change to many residential construction sites in the target states. The UBS stores are strategically designed to offer one-stop solutions, supporting the Individual Home Builder throughout their entire journey by providing high-quality building materials, professional advice, and a streamlined building process—all under one roof.

Speaking at the event, Mr. Anand Suman, Brand Building Head , UltraTech, North India said  “This is indeed a big achievement for us. Through this initiative we are reaching out to the home builders/ makers to make their journey of home building much easier by offering multiple products under the one roof i.e. UBS. We intend to be their trustworthy partner in the home building journey.” It will be a big step for the construction Industry as well.

This initiative was primarily propelled by a team under the leadership of key individuals, including Mr. Raju Anklesaria, Zonal  Head, Marketing North, Mr. Vivek Jain,  Zonal Head, Marketing North, and Mr. Vaibhav Goel, Head of UBS.

With an extensive store presence across the country, UltraTech Cement remains committed to strengthening its position in the building materials industry. The company continues to focus on delivering value-added solutions through technological advancements, enhancing customer experiences, and contributing to the socio-economic growth of the country.