Ahead of Rakshabandhan, Smartworld Developers, one of the fastest-growing real estate brands in Delhi-NCR, launched Smart Kawach, a heartfelt employee-led initiative to honour the courage and commitment of India’s armed forces. As part of this effort, rakhis were sent to soldiers of the 6th and 8th Battalions of the Jammu and Kashmir Light Infantry (Jak Li) and the 69 Armoured Regiment.
Rakshabandhan symbolises the sacred bond of protection and trust, a bond that our soldiers embody every day with courage and selflessness. Inspired by this spirit, the women employees of Smartworld united to honour the nation’s jawans by sending rakhis woven with gratitude, strength, and heartfelt respect.
On this heartfelt initiative, Aishwarya Bansal, Co-Founder, Smartworld Developers said, “Rakshabandhan reminds us of the invisible threads that bind us as a nation- trust, sacrifice, and shared responsibility. With ‘Smart Kawach,’ we wanted to honour that spirit by expressing our collective gratitude to the brave soldiers who stand guard for us every day. The values that shape meaningful communities (empathy, purpose, and solidarity) must also guide how we contribute to the world beyond our work. This initiative is a small step in that direction.”
While continuing to set new benchmarks in luxury living, Smartworld remains equally dedicated to purpose-led initiatives that inspire community connection and national pride. Smart Kawach is a reflection of this philosophy, bringing together heartfelt human connection and corporate responsibility. Through both its developments and social initiatives, Smartworld aims to build not only aspirational homes but also a more compassionate, inclusive, and emotionally connected society.
