Sunday PropTech Limited, the PropTech arm of PRISM, has secured an investment of ₹50 crore from a consortium led by InCred and Mumbai-based investment firm Analah. The funding aims to support the expansion of premium and mid-premium hotels under PRISM’s established brands, including Sunday Hotels, Townhouse, and Palette Hotels.
InCred, one of India’s diversified financial services groups, and Analah, which focuses on private equity, real estate, start-ups, and financial services, together bring financial strength and strategic expertise to Sunday PropTech. The investment will enable the company to acquire, develop, and operate high-quality hotels across India, generating consistent returns and long-term capital appreciation.
Sunday PropTech functions as an investment platform, allowing PRISM to onboard premium hotels via management contracts with minimal upfront capital. This model helps build a curated portfolio of high-performing hotel assets that appreciate over time while delivering steady cash flows. According to PRISM, the platform is positioned to accelerate the company’s growth strategy, both domestically and internationally.
PRISM’s current hotel portfolio in India already includes more than 1,300 properties. With the Sunday PropTech investment, the company plans to launch 40 new four- and five-star Sunday Hotels across major metros, non-metro cities, wildlife reserves, and pilgrimage destinations in FY26. This expansion will strengthen PRISM’s footprint in the hospitality sector while leveraging its technology-enabled operations.
Saurabh Jhalaria, Chief Investment Officer at InCred, stated that the Indian hospitality sector has seen listed companies such as Samhi Hotels, Chalet Hotels, and Brigade Hotels scale large portfolios in partnership with global brands. Sunday PropTech, he noted, follows a similar model but benefits from PRISM’s strong technology infrastructure and well-recognized hotel brands, making it well-positioned to deliver attractive returns to investors.
Vaishali Dhankani, Founder and CEO of Analah, added that the Indian hospitality sector is undergoing a transformation as operators and investors professionalize management and implement stronger yield discipline. “Sunday PropTech, with access to PRISM’s brands and operational capabilities, is well-placed to scale rapidly. This presents a compelling opportunity to back high-quality Indian hotels with long-term value potential,” she said.
The investment is expected to enhance PRISM’s ability to identify premium properties, optimize hotel operations, and drive sustainable growth. By focusing on management contracts rather than direct ownership, Sunday PropTech can expand its portfolio efficiently while mitigating capital-intensive risks.
PRISM’s strategy emphasizes the integration of technology in hotel operations, enabling data-driven decisions and streamlined management across the portfolio. This approach supports higher occupancy, optimized pricing, and consistent service standards, reinforcing the value proposition for both investors and hotel guests.
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