Mumbai-based real estate developer House of Abhinandan Lodha (HoABL) is set to invest approximately ₹1,400 crore in its first affordable housing project in Naigaon, a suburban locality about an hour from Dadar. The development, named Growth Housing, is planned over a three-year period and will offer 4,000 apartments across 2 million square feet of space.
The project is structured to be completed in three sales cycles, with full delivery targeted by 2029, according to Abhinandan Lodha, founder and chairperson of HoABL.
The company is also exploring seven additional sites within the Mumbai Metropolitan Region for similar affordable housing projects, including one near the upcoming Navi Mumbai International Airport. All future developments are planned as joint ventures with landowners.
HoABL has emphasized a digital-first approach for Growth Housing, streamlining the entire customer journey through an AI-powered system. The launch process did not involve physical site offices, sample flats, or a traditional sales team. All 8,838 registrations for the first phase, which has only 1,419 homes, were completed online. Buyers interacted with the system through a chatbot named Priya, enabling a transparent and fully automated transaction process.
For the first phase, HoABL is investing ₹200 crore and partnering with Mittal Builders. According to the company, this approach has reduced development costs by 20–25% by eliminating non-essential overheads, with the savings directly passed on to buyers. This model has seen strong market response, registering a sixfold oversubscription, reflecting the appeal of affordable yet accessible housing options in the region.
Naigaon is a key growth corridor in Western Mumbai, located just two minutes from the Naigaon railway station, providing convenient connectivity to central business districts. HoABL is offering a range of unit types, including 1 BHK apartments of 323 sq. ft. starting at ₹32.99 lakh, 2 BHK apartments of 485 sq. ft. starting at ₹49.99 lakh, and larger 2 BHK apartments of 621 sq. ft. starting at ₹67.99 lakh.
The company also provided a demographic profile of buyers for the project. Salaried professionals constitute 55% of registrations, while self-employed and business owners make up 45%. Around 68% of registrations came through channel partners, with the remaining 32% directly through HoABL’s digital platform. Notably, 60% of buyers fall within the age group of 25–38 years, reflecting strong interest from younger homebuyers seeking affordable options in suburban Mumbai.
House of Abhinandan Lodha has built a presence as a branded land developer with a strong emphasis on digital sales models. In the past five years, the company has delivered over 15 million square feet of land and currently has an active development pipeline of 39 million square feet. HoABL’s plotted development projects span Anjarle, Dapoli, Neral, Goa, Alibaug, Khopoli, Nagpur, Vrindavan, and Ayodhya, with future launches planned in Amritsar and Shimla. The company aims to operate in 48 locations nationwide by FY 2030.
With Growth Housing, HoABL is attempting to redefine the affordable housing segment by combining cost efficiency with convenience, leveraging technology to make the purchasing process seamless. The project demonstrates the evolving approach of developers in India toward affordable urban housing, addressing both the price sensitivity and quality expectations of prospective buyers.
This first venture in Naigaon signals a broader shift in Mumbai’s suburban real estate market, where digital sales models and AI-driven solutions are increasingly shaping buyer engagement and project delivery. By eliminating traditional overheads and ensuring transparency, HoABL is setting a new benchmark for affordable housing developments in the region.
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