The Indian real estate market consistently witnesses heightened activity during the festive season, a period historically seen as auspicious for major investments. From Ganesh Chaturthi and Navratri to Diwali and year-end festivities, this season encourages homebuyers to make one of life’s most significant investments. Developers and analysts note that the surge in demand is driven not only by cultural and emotional factors but also by rising consumer confidence in the housing sector, robust economic conditions, and favorable financing options.
Developers roll out attractive offers during this period, including direct cash discounts, flexible payment plans, waived stamp duty and registration fees, and add-ons such as modular kitchens or interiors. These schemes ease upfront costs and improve cash flow for buyers. A key development this year is the GST reduction on construction materials, including cement, from 28% to 18%. While this could modestly reduce home prices, particularly in the affordable and mid-segment categories, many developers may channel these savings toward faster project execution or value-added festive perks rather than lowering base prices.
Across India, the festive season has become synonymous with a spike in property sales, making it an annual high point for residential real estate. With new launches, especially in the luxury segment, and tailored marketing campaigns, developers aim to leverage this period to attract first-time buyers, high-net-worth individuals, and NRIs seeking premium properties. Micro-markets such as Gurugram’s Golf Course Extension Road have emerged as hotspots, benefiting from improved connectivity and developing social infrastructure.
Real Estate Experts Perspectives on the Festive Season
Aakash Ohri, Joint Managing Director and Chief Business Officer of DLF Homes, said, “The Indian festive season has evolved into the annual high point for residential real estate. Traditionally, this auspicious time of the year has been revered as an ideal opportunity to invest in wealth-creating assets. The growing significance of homeownership, bolstered by consumer confidence in the sector in recent years, has notably stimulated the demand for housing. From the perspective of aiming for exceptional returns, the real estate sector has consistently outperformed the broader market. This year as well, the sector is poised to experience a substantial upsurge in the demand for homes, particularly with a flurry of new launches in the luxury segment, attracting High Net Worth Individuals (HNI) and Ultra High Net Worth Individuals (UHNI) as well as significant investments from the NRI community.”
Adding perspective on Delhi-NCR’s momentum, Aman Sarin, Director and CEO, Anant Raj Limited, said, “The festive season has always been a defining phase for India’s real estate market, and Delhi-NCR is no exception. Year after year, we have observed that homebuyer sentiment peaks during this period, with sales typically rising by 10–20% compared to regular months. This year too, we expect the trend to continue, especially for our recently launched independent floors, branded as The Estate Apartments at Anant Raj Estate, Sector-63A, Gurugram and Anant Raj estate. In the Gurugram, Golf Course Extension Road will be a micro-market to watch this festive season, particularly for first-time homebuyers, owing to its connectivity, planned infrastructure, and emerging social ecosystem. With Ganesh Chaturthi, Navratri, Diwali, and the year-end all considered propitious, we anticipate a surge in buyer activity. Festivals bring not only emotional significance but also a readiness to make one of life’s most important investments, and we believe this season will further strengthen the momentum in the real estate sector.”
Rajat Khandelwal, Group CEO of Tribeca Developers, explained, “Festive campaigns usually bring a buzz to the housing market, though their impact isn’t the same across all segments. In the mid-market, buyers respond quickly to festive offers or financial incentives, and that often helps them take the final decision. In luxury housing, however, discounts are rarely the driver. Here, it’s more about exclusivity, design, and long-term value. What the festive season does well, though, is create positive sentiment—more serious buyers start exploring options. For us at Tribeca, that becomes the right time to showcase not just the homes, but the lifestyle and experiences that come with living in a luxury development.”
Similar points is stressed by Mr. Vikas Bhasin, Managing Director, Saya Group, he says" The festive season is here — and this year it brings real savings for home buyers. The Government has announced a rationalization of GST rates on a range of products, with the new, lower rates taking effect on 22 September, the start of Navratri. This change is expected to improve affordability and reduce the overall cost of many household items that new home buyers purchase.To make the celebration even brighter, we are offering an exclusive festive incentive at Saya Gold Avenue, Indirapuram. Homebuyers who book one of our limited 3- and 4-BHK apartments will receive a Cromo Voucher of up to Rs. 5 lakh — a double bonanza to help you move into your dream home with added value."
Industry experts anticipate that the trend of festive season-driven demand will continue to strengthen in the coming years, with developers increasingly focusing on targeted launches and customized offerings. Technology-driven tools such as virtual tours, AI-based property recommendations, and online booking platforms are expected to complement traditional marketing efforts, especially among urban homebuyers.
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