The luxury housing segment in Delhi-NCR has seen prices surge 3–4 times in value. In the first half of 2025, strong demand for branded residences has fueled this growth. According to Savills India, luxury floor prices rose by 9% year-on-year, while the average prices of residential plots increased by around 7%, reflecting consistent market appreciation.
Mr. Akash Kohli, Founder & CEO of Elante Group, highlighted a reason for the surge in demand. He said, "The remarkable appreciation in Delhi NCR’s luxury housing market is boosted by favourable economic indicators from inflation easing to a historic low of 2.8% in May 2025 to the Reserve Bank’s phased reduction of the repo rate to 5.50%. In Gurgaon specifically, rapid infrastructure upgrades such as enhanced road connectivity, upcoming metro network expansions, and the growth of premium schooling options have significantly boosted the city’s appeal. These developments are reducing commuting times, improving lifestyle comfort, and attracting a refined buyer base."
This has translated into a notable Escalation in sales in the luxury housing sector, with more buyers seeking premium residences that are no longer just properties, but lifestyle statements and long-term assets delivering both comfort and value.
"The remarkable growth in Delhi-NCR’s luxury real estate is a clear reflection of how aspirations and investments are converging. Homebuyers today are seeking more than just prime addresses—they are investing in curated lifestyles, future-ready communities, and assured value appreciation. At Womeki Group, we believe that the future of real estate lies in blending high-quality design, wellness-focused amenities, and hospitality-inspired services to deliver homes that are both emotionally fulfilling and financially rewarding. This shift towards branded, experience-driven living is setting the benchmark for the next decade of residential development in NCR" . believes Mr. Gaurav K Singh, Chairman & Founder- Womeki Group.
Mr. Nakul Malhotra, Sales Head at Trump Towers, highlighted the importance of loyalty, remarking, “Repeat purchases are a strong sign of buyer confidence. Over 15% of buyers at Trump Residences Gurgaon were returning clients from Trump Towers Delhi NCR. These purchases aren’t just investments; they reflect a belief in long-term value and a specific lifestyle.”
Likewise, DLF has seen brisk sales in its branded residences. Their penthouse at The Camellias sold for Rs 190 crore, and their overall net sales for the March quarter of 2025 reached Rs 2,235.87 crore—a 138.8% increase from the previous quarter. DLF’s income from operations also climbed, and they surpassed their annual booking target early, driven by the fully sold-out launch of The Dahlias, an ultra-luxury project in Gurgaon with units averaging Rs 70 crore.
Mr. Sudeep Bhatt, Director – Strategy at Whiteland Corporation, explained that the surge reflects a shift in how people view their homes, he says, “The surge in demand for premium residences across Delhi NCR reflects a deeper change in how individuals envision their homes. It is no longer just about physical space; homebuyers today are gravitating toward environments that enhance wellbeing, foster meaningful experiences and align with their evolving lifestyle. At Whiteland, we are witnessing a strong movement toward hospitality-driven living, where curated services, wellness-focused amenities and design integrity come together to create a richer, more holistic residential experience. These homes are built to engage the senses and emotions, while upholding global standards of excellence and comfort. This approach is shaping the future of residential development in the region.”
There is a clear shift among homebuyers: rather than just houses, they want quality lifestyles and promising investments. Highly successful projects like Trump Tower 1 in Gurugram, which launched in 2018 for Rs 13,500 per square foot and now commands Rs 40,000, show this phenomenon. Riding this demand, Tribeca Developers introduced a second Trump-branded residence at Rs 27,000 per square foot, selling out on the first day with sales of Rs 3,250 Crore. Notably, 15% of buyers were repeat clients, and another 15% were Non-Resident Indians, underlining the brand’s strong pull.
Delhi-NCR’s luxury real estate growth in H1 2025 demonstrates how infrastructure, economic trends, and market dynamics interact to shape property values. The focus on branded residences reflects a broader evolution in homeownership, where investment decisions are increasingly influenced by lifestyle integration and service-driven communities. For developers, this signals the need to align projects with buyer expectations for holistic living and future-proof designs. For investors, the market indicates potential for sustained value appreciation in well-positioned luxury projects. Overall, the current momentum points to a structured and strategically driven expansion of Delhi-NCR’s luxury housing sector, with opportunities tied closely to buyer preferences, economic stability, and infrastructure development.
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