Ashiana Housing Limited is contemplating a total outlay of ₹425 crore towards senior living during FY2025–26. Outlay includes payout to landowners, construction and execution costs and other project related expenses. A significant portion of this outlay to be incurred towards expanding our senior living portfolio. As part of this plan, the company plans to enter Mumbai, Bangalore, and Delhi NCR market.
In FY2024–25 outlay incurred by the company was ₹213 crore towards senior living and the company also recorded booking value of ₹382 crores. This year we are planning to launch five new phases in existing senior living projects (approx. 5.71 lakh square feet of saleable area). The company constructed approx. 5.38 lakh square feet in this segment last year.
Ashiana has recorded booking value of ₹382 crore in senior living in FY2024–25 and are targeting around ₹450 crore this year. The segment now accounts for over 30% of the company’s residential portfolio.
The company currently has nine ongoing projects, three in Bhiwadi (NCR), three in Chennai, and one each in Jaipur, Pune, and Lavasa (Pune). It is now planning to expand its footprint into Bengaluru and Mumbai.
According to the JLL-ASLI Report, India’s senior population is projected to grow from 156.7 million in 2024 to over 346 million by 2050. The demand for structured senior living communities, driven by longer life expectancy, financial independence, and changing family structures, is translating into significant market opportunity. As per Colliers India, the Indian senior living sector, currently valued at USD 2–3 billion, is expected to grow to USD 7.7 billion by 2030.
Commenting on the growth strategy, Mr. Ankur Gupta, Joint Managing Director, Ashiana Housing Ltd., said, "Senior living is more than a business segment for us, it is a long-term commitment rooted in demographic need and social relevance. The increased investment and our entry into Mumbai, Bangalore and other cities reflect our conviction in the segment and our ability to deliver integrated housing solutions with ongoing support and community engagement."
The company also acknowledges structural challenges in the sector, including slow conversion cycles and consumer confusion between senior living and old-age homes. Additionally, post-possession service delivery is increasingly complex given rising lifestyle and healthcare expectations. Ashiana addresses these through transparent communication, in-house operational management, and emphasis on service continuity.
Supportive policies in states such as Maharashtra and Haryana have been instrumental in enabling senior living infrastructure. Regulatory measures, such as higher FSI in green zones and allowances in restricted sectors, are helping unlock land potential for this specialized segment.
