Ashar Group Reports INR 500 Crores in Sales for ‘The Legend by Ashar’ Project
Ashar Group, one of the leading real estate developers in the Mumbai Metropolitan Region (MMR), has announced that its luxury project, The Legend by Ashar in Pali Hill, Bandra, has exceeded INR 500 crore in sales within 15 months of its launch. This figure reflects the strong demand for high-end residences in one of Mumbai's most prestigious areas.
The Legend by Ashar is an exclusive non-redevelopment project offering low-density living for an elite community. The development stands out with its design and has become a symbol of luxury, combining the heritage of Bollywood icon Late Dilip Kumar Sahab with modern elements. The project has drawn buyers looking for a unique blend of nostalgia and contemporary living in Mumbai’s competitive real estate market.
This sales performance follows the record sale of a 9,527-square-foot triplex to Apco Infratech Private Limited for INR 1.81 lakh per square foot. The transaction was one of the highest-value real estate deals in 2024. Subsequent sales in the project have secured an average rate of INR 1.71 lakh per square foot, demonstrating continued strong interest and high value in The Legend by Ashar.
Mr. Ajay Ashar - CMD - Ashar Group & Vice-Chairman, MITRA, commented, “Surpassing INR 500 crore in sales for ‘The Legend by Ashar’ is a testament to the project’s exceptional quality, exclusivity, and the resilience of Mumbai’s luxury real estate market. This milestone reflects Ashar Group’s commitment to delivering ultra-luxury spaces embodying heritage and innovation.”
The Legend by Ashar is a RERA-certified project offering three unique residential options:
- The Estate: 3,200-square-foot homes with panoramic floor-to-ceiling windows and open floor plans.
- The Duets: 3,400-square-foot vertical villas featuring double-height living spaces.
- The Bungalows: 3,700-square-foot homes with access to private gardens.
These units are designed to cater to the tastes and needs of the affluent, offering both privacy and comfort. The project includes amenities such as a state-of-the-art fitness center, a temperature-controlled swimming pool, and concierge services, ensuring a high standard of living for its residents.
The success of The Legend by Ashar shows the high demand for luxury homes in Mumbai’s top locations. With over 7.5 million square feet delivered and 12.5 million square feet under development, Ashar Group plans to further strengthen its position in the luxury real estate market by delivering quality, exclusive living spaces.
Image source- ashar.in
