After the declaration of the launch of Shahrukhz by Danube in Mumbai last month, Shah Rukh Khan unveiled the spectacular new commercial tower in Dubai named after him, drawing a crowd of more than 6,500 attendees at a dazzling event held at Expo City. The project has already sold out, reported the company’s founder.
Rumors about a potential ‘Shahrukhz by Danube 2.0’ were spreading after Danube Group Founder and Chairman Rizwan Sajan was joking around the idea at a gala launch in Dubai. This happened only a short time after he had made the announcement to the media of a total sell-out of the company’s new AED 2.1-billion commercial project within launch day.
Rizwan Sajan, the Dubai-based Indian billionaire who heads the Danube Group, announced that the Sheikh Zayed Road development, valued at over ₹5,000 crore, was fully booked amid robust demand for high-quality office spaces.
“Shahrukhz by Danube is sold out,” Sajan declared on stage as he unveiled a miniature replica of the tower, which is set to be completed in 2029. He also teased that this is only the beginning, saying, “Picture abhi baaki hai mere dost.”
The high-rise commercial building is going to be built on the luxurious Sheikh Zayed Road, which is the location of a number of Dubai's architectural wonders such as the Burj Khalifa. The tower, which is spread over an area of one million sq ft, is going to have 488 units and the prices will start from AED 2 million. The total value of the project for the tower is AED 2.1 billion, which is over ₹5,000 crore.
A major element among the spectacular architectural features leading to the tower will be a figure of Shah Rukh Khan in his famous pose with arms widely stretched, forever recording a movement most worldknown gesture.
For Khan, receiving a structure of this scale bearing his name was deeply meaningful. “To see a project of this scale in Dubai carry my name is both an honour and a reminder of how generosity and vision can come together,” the actor said at the event. He added, “Dubai has always embraced me with warmth. It’s a city built on courage, imagination and the belief that nothing is impossible.”
The glamour-packed unveiling soiree went all out with a vibrant Bollywood theme. Shah Rukh Khan was on stage with his choreographer and director Farah Khan, who has been collaborating with him for a very long time, for a humorous and lively interaction, whereas actress Malaika Arora was dancing to the tunes of SRK’s most legendary songs. The mood was filled with memory lane, celebrity buzz and the characteristic vitality of Khan’s brand.Danube Group revealed that Shahrukhz will house 35 premium amenities, aiming to redefine the standards for commercial working spaces in Dubai. Among the standout features are, A sky pool, A dedicated helipad designed for future air taxi services, Executive business lounges, Valet serviceS AND High-end concierge services
In addition, the company will extend its popular 1% monthly payment plan, along with the 10-year Golden Visa for eligible investors. Commercial units will range from 460 sq ft to 11,000 sq ft, catering to a wide bandwidth of business needs. Buyers will make a 20% down payment, followed by monthly installments amounting to 1% of the ₹4 crore price for six years.
With Shahrukhz now sold out and global expansion plans announced, the Danube Group appears set to transform Shah Rukh Khan’s brand presence into an international architectural franchise. For now, the first tower stands as an ambitious symbol of Dubai’s dynamism—and of Shah Rukh Khan’s enduring global influence.
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