A new Schbang creative turns the Tesla Roadster’s ramp demo into a joke about the bond Fevicol has joined the online talk on flying cars. Its answer is a car that doesn’t move at all.
The new visual shows a sports car clinging to a steeply curved ramp. The Fevicol logo sits on the track below. The caption reads “First Flying Car”, with “Flying” crossed out. The car isn’t flying. The bond is holding it there.
The idea was conceptualised by Schbang. Puru Agarwal, Creative Director at Schbang, said the team chose to look at what the debate was missing.
“When the internet is asking whether a car can fly, the more interesting question is what’s keeping it on the ramp. For Fevicol, the answer was always going to be the bond. We wanted to join the conversation the way the brand always has, with a simple idea and a sharp punchline,” he said.
The visual is being shared across Instagram and X.
For brands, the piece is a small lesson in timing. The creative has no product shot and no offer. It borrows a scene the audience has just watched, adds the brand’s one promise and leaves the viewer to connect the two.
