Primus Senior Living Announces Full Sell-Out of ‘Primus Darpan’ Project in Bengaluru

In a significant development for India’s senior living sector, Primus Senior Living has announced the successful sell-out of its latest project, Primus Darpan, within just two weeks of its launch. Located on Kanakapura Road in South Bengaluru, this success highlights the increasing demand for elder-friendly housing solutions in India.

Mr. Adarsh Narahari, Founder & Managing Director of Primus Senior Living, shared his thoughts on the achievement, "The overwhelming response to Primus Darpan reflects a significant shift, as seniors increasingly embrace the concept of independent, community-focused living that prioritizes their lifestyle, well-being, and evolving needs. By 2027, we aim to deliver 3,500+ senior living homes to meet the growing demand for high-quality senior living solutions."

Primus Senior Living is committed to bridging this gap, with a strong presence in Bengaluru, Chennai, and Kolkata. The company is now expanding to Mumbai, Pune, and Hyderabad to cater to the increasing need for senior housing. This expansion reflects the company’s dedication to meeting the diverse and growing demands of India’s senior population.

In addition to traditional senior living solutions, Primus is also pioneering intergenerational housing. These communities blend shared and exclusive spaces, allowing elders and younger generations to interact and support each other. This innovative approach to senior living is aimed at fostering stronger bonds between generations and providing seniors with a sense of belonging and support. By creating spaces where both generations can thrive, Primus ensures that seniors enjoy a dynamic and enriched lifestyle.

The senior living sector is undergoing a shift, with an increasing focus on "Active Ageing." This new model allows seniors to lead independent, fulfilling lives, focusing not just on medical care but on maintaining physical fitness, mental stimulation, and social connections. As the senior population in India grows, this approach is gaining momentum. Primus is committed to improving the quality of life for seniors by addressing concerns such as loneliness, falls, and health management.

Primus Senior Living offers a worry-free lifestyle where seniors can focus on their passions instead of household chores. The company’s hospitality team ensures that homes are always clean and well-maintained, while seniors enjoy nutritious meals prepared at in-house restaurants. Activities are organized to encourage residents to explore new hobbies and interests, creating a vibrant, social environment.

The company’s healthcare services include on-site doctors, physiotherapists, 24/7 ambulance services, and skilled nurses. Homes are designed to be geriatric-friendly, with features like anti-skid tiles, grab handles, motion sensors, and smart home technology. These elements are integrated to provide seniors with a safe and connected living experience.

To support its ambitious expansion plans, Primus Senior Living recently raised $20 million in seed funding, led by General Catalyst and Zerodha Co-founder Nikhil Kamath. This funding will be used to strengthen its position as a leader in the senior living sector and accelerate its growth across the country.

Primus Senior Living’s success reflects the growing demand for senior living solutions that go beyond basic care, focusing instead on enhancing seniors’ overall well-being and quality of life.