Pidilite Ventures Infuses ₹5 Crore to Wify for Innovative Home Improvement Services

Pidilite Ventures, the investment arm of Pidilite Industries, has made a strategic investment of ₹5 crore in Wify, a home improvement and maintenance services platform under the umbrella of Installco Wify Technology. This marks a significant move in the expanding home improvement sector, with the pre-Series A round being led by Capria and Mount Judi Ventures. Blume Ventures also participated in this round, reflecting growing investor interest in platforms that bridge B2B2C services in home improvement.

Wify’s Full-Stack Solution for Home Improvement

Founded in 2019 by Vikram Sharma and Deepanshu Goel, Wify offers a comprehensive suite of services, ranging from installation to after-sales support for consumer durables. Their business model centers around providing B2B2C solutions that cater to home improvement retailers, e-commerce platforms, and direct-to-consumer brands. Their offerings extend across multiple sectors, including interior design, water solutions, home electronics, flooring, and furniture services.

Wify stands out by emphasizing the importance of skilled tradespeople, ensuring that the home improvement industry benefits from highly trained technicians. The platform currently boasts over 3,000 trained professionals and operates in more than 80 cities across India. These technicians provide high-quality, consistent services that are crucial for enhancing the reputation of Wify’s clients, which include local and global brands like IKEA, Godrej, Amazon, Hettich, Livspace, and Panasonic.

Wify’s Growth and Future Potential

The infusion of funds from Pidilite Ventures and other investors will allow Wify to further develop its technology stack and expand its service offerings. This investment will also help the company strengthen its market position as it aims to enhance its workflow management tools, after-sales support, and overall service delivery.

Sanket Parekh, Director of Pidilite Ventures, highlighted the significant potential within India’s rapidly growing home improvement sector. He noted that Wify's innovative approach and commitment to high-quality services would not only benefit customers but also strengthen the overall industry.

The growing demand for home improvement services in India can be attributed to factors such as urbanization, rising disposable incomes, and a shift in consumer preferences toward quality home maintenance. The integration of digital platforms like Wify is set to streamline the industry, making it easier for brands and consumers to access reliable and skilled technicians for various home improvement needs.

Empowering the Home Improvement Workforce

Vikram Sharma, Co-founder of Wify, views this investment as a crucial step toward fulfilling the company’s mission to support the ‘Viksit Bharat’ vision. By empowering tradespeople in the home improvement sector, Wify aims to enhance the livelihoods of millions of technicians while ensuring that brands and households receive exceptional service. He believes this investment will significantly accelerate their efforts to contribute to this vision, benefiting both tradesmen and their clients.

Wify’s platform has become a go-to solution for brands looking to streamline their home improvement services. Its comprehensive approach ensures that both the supply and demand sides of the market are served efficiently, benefiting brands, tradespeople, and consumers alike.

Way Forward

With Pidilite Ventures backing Wify, the home improvement platform is well-positioned for accelerated growth. The funding will not only fuel expansion but also drive innovation within the sector. As Wify continues to refine its services and expand its geographical reach, it is poised to become a major player in India’s rapidly evolving home improvement industry.

As the demand for home improvement solutions continues to grow, companies like Wify that focus on quality, consistency, and technological integration will be at the forefront of industry transformation. This investment signifies the confidence that major players like Pidilite Ventures have in the future of India’s home improvement sector.

Image sources- wify.co.in, pidilite.com