Noida Authority Sells Land Parcels Worth ₹1100 Crore, Max Estates and M3M India Lead

Noida’s real estate market has seen significant growth with the recent sale of ₹1,100 crore worth of land parcels by the Noida Authority. Major real estate players, including Max Estates Limited and M3M India, acquired the land, reflecting the ongoing development and strategic investments in the region.

Max Estates secured a land parcel in Sector 105 along the Noida-Greater Noida Expressway for ₹711 crore. The 10.33-acre parcel is planned for a mixed-use development, with 40% allocated for residential units and 60% for commercial spaces. The company aims to develop over 2.6 million square feet, with a gross development value (GDV) exceeding ₹3,000 crore. The project will include group housing, office spaces, retail areas, and service apartments. Max Estates has structured the land acquisition with a deferred payment plan, with an upfront payment of ₹284 crore and the remaining balance payable in installments.

Rishi Raj, COO of Max Estates, emphasized that this acquisition offers a rare opportunity in a market facing a supply deficit. The strategic location, along with Max Estates’ experience in both residential and commercial sectors, positions the company to unlock significant value. The firm plans to acquire at least 3 million square feet across residential and commercial properties each year, using various funding sources like capital raised through Qualified Institutional Placements (QIP), partnerships, and lease rental discounting.

Max Estates currently has a diversified real estate portfolio of over 17 million square feet across Delhi NCR, with projects in Noida, Delhi, and Gurugram. Its residential portfolio has already garnered ₹7,500 crore in booking value from projects like Estate 128 and Estate 360, and the company has a launch pipeline of 7 million square feet with a GDV of over ₹14,000 crore slated for delivery in FY 2026 and FY 2027.

On the other hand, M3M India acquired a 23,570-square-meter plot in Sector 97, Noida, for ₹400 crore. This acquisition marks M3M’s third project in the city. Pankaj Bansal of M3M India noted that Noida’s rising prominence as a real estate destination aligns with the company’s expansion strategy. With a cumulative investment of ₹9,000 crore in Noida, M3M anticipates a sales potential of ₹12,500 crore from its ongoing projects. These developments are expected to generate significant employment opportunities, estimated at around 15,000 jobs across various sectors.

M3M India’s ongoing projects in Noida now cover nearly 6 million square feet. With this new acquisition, the company’s development footprint in the region will increase to 7.5 million square feet, consolidating its position in the market.

Experts indicate that Noida’s real estate market continues to experience robust growth, driven by strategic investments, ongoing infrastructure projects, and its proximity to key economic corridors, including the upcoming Jewar International Airport. This development is expected to increase demand for residential and commercial properties in the region.

With investments pouring in and infrastructure improving, Noida is set to become an even more attractive location for developers and investors in the years to come.