Housing.com Appoints Aditya Sandhu as CRO Amid Growth in India’s PropTech Market

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Digital real estate platform Housing.com has announced the appointment of Aditya Sandhu as its Chief Revenue Officer (CRO), strengthening the company’s leadership team as it focuses on accelerating revenue growth and expanding its presence across India’s property markets.

Based out of the company’s Gurugram office, Sandhu will be responsible for driving revenue strategy, strengthening market expansion and sharpening go-to-market capabilities across the platform’s key business segments. His role will also involve working closely with product and sales teams to deepen partnerships with developers, brokers and institutional clients across major real estate markets.

A Leadership Move Amid Digital Realty Expansion

The appointment comes at a time when digital property platforms are seeing stronger engagement from both homebuyers and developers, as real estate discovery increasingly shifts online. Industry observers note that real estate portals are investing heavily in leadership & technology to capture demand across both metropolitan and emerging property markets.

Founded in 2012, Housing.com has evolved into one of India’s leading digital property marketplaces, allowing users to search for homes for sale and rent across dozens of cities while connecting developers, brokers and homebuyers on a single platform.

Over Two Decades of Business Leadership

Sandhu brings over two decades of leadership experience across India and international markets, having worked across sectors including FMCG, e-commerce and consumer technology. Over the course of his career, he has held senior roles at organisations such as ITC Limited, Udaan, Nykaa, VLCC & Ustraa.

His experience spans scaling businesses, managing large revenue portfolios and building high-performing sales teams across both online and offline distribution ecosystems. Industry observers say such cross-sector expertise is increasingly valuable as digital platforms look to build integrated property marketplaces combining listings, marketing solutions and transaction services.

Strengthening the Revenue Engine

The leadership addition signals Housing.com’s continued focus on strengthening monetisation and developer partnerships, particularly as property portals expand into Tier-2 markets and new project launches. With real estate marketing budgets steadily shifting toward digital platforms, the company is expected to sharpen its revenue strategy & deepen its engagement with developers and brokers across key housing corridors.

The appointment also reflects the broader trend of PropTech platforms investing in senior leadership as competition intensifies among property marketplaces seeking to capture India’s rapidly digitising home-buying ecosystem.

 

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