Hiranandani Communities, a real estate major of the Niranjan Hiranandani Group, launched ‘Elements’ at Hiranandani Parks, Oragadam, and forayed into the senior living segment that is fast growing. The project of ₹300 crore is a defining moment for the company as it has ventured into the wellness-driven housing sector for the aged population of India.
‘Elements’ spreads over 4.5 acres of land with a development potential of 1 million sq. ft. The project is going to be released in two stages in total of 400 homes. Each 2BHK unit of around 700 sq. ft. is going to be sold at a minimum price of ₹60 lakh.
Partnership for Project
The collaboration with GTB Developers is helping the realization of the project. While the Hiranandani is well known for developing townships, GTB is an expert in senior living operational capabilities.
“The launch marks a pioneering collaboration between Hiranandani Parks and GTB Developers, aimed at creating a world-class, wellness-driven ecosystem tailored for senior citizens,” said Mr. Niranjan Hiranandani, Founder and Chairman, Hiranandani Communities. “The development will integrate holistic care, on-site medical assistance, recreational and wellness programs, assisted living facilities, and hospitality services — enabling residents to lead a secure, dignified, and fulfilling lifestyle within the broader township environment.”
‘Elements’ is stationed within Hiranandani Parks, an extensively integrated township of Chennai. Therefore, the project can bank on the presence of good infrastructure like schools, medical facilities, healthcare centers, retail stores, sports complexes, and landscaped parks. Further, Oragadam, being a rapidly developing industrial as well as a residential area, adds more feathers to the project's cap.
The inclusion of the senior living segment makes the township’s multi-generational model more robust, whereby the professionals, families and retirees, i.e., the urban dwellers, will be the primary beneficiaries of this model.
Rising Demand for Senior Living
According to the report, India’s senior population will be 194 million by 2031. Hence senior-living is becoming a real estate segment with high growth potential but low supply. Rich retirees are opting for living in gated, secure, and well-managed communities that offer on-demand healthcare, wellness and active-living programs, social engagement, and low-maintenance homes. Hiranandani is currently considering Panvel and Powai locations for its next senior-living projects, which may lead to the introduction of this concept in the luxury housing markets of Mumbai and Navi Mumbai.
The southern metropolises of Chennai, Bengaluru, and Coimbatore would appear to be very promising markets for senior housing owing to their good climate, easy accessibility to healthcare, and relatively low living costs. There are quite a few players, such as Tata Housing, Brigade Group, Ashiana Housing, and Columbia Pacific Communities, who have already taken proactive measures in this sphere.
‘Elements’ is set to become a one-stop facility for the elderly, incorporating tie-ups with the medical sector for on-call doctors, a separate wellness and physiotherapy unit, support for assisted living, and community-driven programs aimed at uplifting the emotional well-being of the residents. The architecture of the project is aimed at making it easy and safe for the residents, who will find barrier-free apartments, security round the clock and management of a hotel of the type, all of which will make it possible for the residents to live a life of independence, easy living and safety within the township.
The layout of the house emphasizes that the residents can get to their flat safely and easily without the need to remove their argot or barrier-free layouts, 24x7 security, and hospitality-style management.
“With ‘Elements’, we aim to redefine senior living as a lifestyle choice that balances independence with care and companionship,” Mr. Hiranandani added. “It is about enabling graceful ageing within a vibrant community.”
Oragadam, which was once mainly known as the automobile belt of Chennai, has quickly changed to a diversified industrial and residential hub. Besides industrial estates, the area is now home to over 22 Fortune 500 companies.
Several major infrastructure projects, like the ₹300-crore Oragadam Industrial Corridor Road, the extension of the SIPCOT industrial estate, the new flyovers at Padappai and SP Koil, and the soon-to-be-completed Chennai Peripheral Ring Road, have eased the area’s connectivity to the rest of the city as well as to the ports and airports. Due to the increase in white-collar jobs and the consequent rise in demand for residential properties, Oragadam can now be counted among the top housing corridors of Chennai.
By now, Hiranandani Parks has delivered 1,500 apartments, developed 55 acres for plots, has 65,000 sq. ft. of running retail space, and offers up to 7% in luxurious rental yields, as well as access to healthcare, education, sports, places of worship, and retail facilities. The township’s upcoming 100-acre phase will be a mixed-use project featuring premium apartments, villas, plots, and commercial components, thus, widening the appeal of the brand across life stages.
“Combining Hiranandani’s legacy of integrated township planning with the rising demand for wellness-oriented living, ‘Elements at Hiranandani Parks’ is poised to redefine Chennai’s real estate landscape,” the company said in a statement.
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