Godrej Properties Ltd (GPL) has emerged as the highest bidder in an e-auction conducted by the Telangana Housing Board (TGHB) for a 7.8-acre land parcel in Hyderabad, securing the property with a bid of ₹547.75 crore. The site, situated in Hyderabad’s Kukatpally area near the IT corridor, has an estimated revenue potential of around ₹3,800 crore, according to company statements.
The land parcel is strategically positioned close to HITEC City, a major commercial and IT hub, making it a prime location for upcoming residential development. Godrej Properties plans to develop premium apartments across varied configurations to cater to high-end homebuyers. Kukatpally, one of the city’s established residential hubs, offers strong social infrastructure, connectivity, and proximity to commercial centres, enhancing its appeal among prospective buyers.
This acquisition marks the latest move by Godrej Properties to strengthen its footprint in Hyderabad. The company has previously undertaken projects such as Godrej Madison Avenue at Kokapet and Godrej Regal Pavilion at Rajendranagar, both targeting premium residential buyers.
Gaurav Pandey, MD and CEO of Godrej Properties, highlighted the strategic importance of the acquisition, noting that Kukatpally aligns with Hyderabad’s growth trajectory and provides opportunities to deliver future-ready residential developments. He emphasized that the company intends to apply its national-scale expertise to design projects that cater to the evolving expectations of modern homebuyers.
Hyderabad’s premium housing segment has demonstrated steady growth. A report by JLL indicates that homes priced at ₹1.5 crore and above recorded a 17% year-on-year sales increase in the first half of 2025, reaching 8,205 units. Within this segment, the ₹1.5–3 crore category saw a 28% demand surge compared with H1 2024, attributed to limited inventory, growing affluence among technology professionals, and a preference for larger homes with high-end amenities.
The western suburbs of Hyderabad, including Kokapet, Puppalguda, Narsingi, and Kondapur, currently dominate the premium housing market, accounting for approximately 85% of high-end sales. These areas benefit from proximity to HITEC City and the Financial District, along with quality infrastructure, educational institutions, and lifestyle offerings, making them attractive to affluent buyers.
JLL forecasts that the northern suburbs, such as Kompally, Bachupally, Miyapur, and Kollur, are likely to emerge as strong contenders in the premium residential market in the coming years. Improved infrastructure, planned social amenities, and growing interest in spacious gated community living are expected to drive demand in these areas.
Godrej Properties’ acquisition of the Kukatpally land parcel underscores the ongoing interest of leading developers in Hyderabad’s real estate market, particularly in locations that offer long-term growth potential. With the city witnessing increasing demand for high-quality housing near IT and commercial corridors, developers are focusing on strategic acquisitions to capitalize on both residential and investment potential.
The Kukatpally project is expected to cater to the evolving preferences of homebuyers seeking premium amenities, connectivity, and proximity to employment hubs. Godrej Properties’ investment highlights the continued attractiveness of Hyderabad as a residential destination for both end-users and investors.
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