India’s real estate consultancy sector is evolving rapidly, driven by regulatory reforms, changing consumer expectations, and the growing influence of technology. Homebuyers and investors today seek not just transactional support but trusted partners who can provide clarity in a complex market, ensure compliance, and guide them toward sustainable investments. The rise of urban infrastructure projects, smart city initiatives, and demand for organized advisory services has created a new benchmark for professionalism and accountability in the sector.
Against this backdrop, ElitePro Infra, under the leadership of Viren Mehta, has emerged as a forward-thinking player, emphasizing transparency, personalized services, and long-term relationships. With more than a decade of experience, Mr. Mehta shares how ElitePro is addressing regulatory challenges, expanding across Tier-1 cities, and enabling clients to make secure and future-proof property decisions.
Founded in 2012, ElitePro Infra has facilitated over 45 million sq. ft. of property sales and served 25,500+ customers, backed by a strong network of 500+ channel partners. Its philosophy—Choose a Pro, Like a Pro!, reflects its mission of offering tailored, transparent, and insight-driven real estate consultancy services.
In this exclusive conversation, The Realty Today speaks with Viren Mehta about his vision for ElitePro Infra, the challenges of India’s infrastructure market, and the role of real estate consultants in building smarter, future-ready cities.
Here are the excerpts from the interview.
1. What are some of the biggest challenges that the Indian infrastructure market currently faces, and how is ElitePro Infra responding to address them?
India's infrastructure market is confronted with such major challenges as regulatory uncertainty, approval delay, and policy implementation decentralization across geographies. ElitePro Infra's technology-driven, agile, and transparent approach bridges such barriers. We keep track of policy trends carefully and use technology to de-risk investment for our clients. Our wide-ranging network of regulatory institutions, developers, and financial institutions also assists us in overcoming delays and speeding up decision-making. By being proactive and informed, we not only navigate uncertainty within the market but also empower our customers to make forward-looking, secure, and future-proof real estate decisions in a changing world.
2. With an urbanized market led by policy directions and urbanization, what should be the space for real estate consultants and infra players to construct future-proof cities?
In the rapidly urbanizing world we live in today, real estate consultants and infrastructure players have to transform themselves into vision enablers. For us at ElitePro Infra, our work goes beyond advisory since we are active facilitators of urban transformation. We encourage developments that combine smart mobility, green design, and mixed-use planning. By investing in projects addressing the urban issues of the future, we build resilient, connected, and efficient communities. We also collaborate with stakeholders to ensure that property not only meets short-term needs but also foresees future needs and makes cities smart, inclusive, and infrastructure-ready.
3. What are your goals in terms of expanding ElitePro Infra geographically and in terms of providing services?
ElitePro Infra is charting an ambitious growth trajectory by expanding its presence in Tier-1 cities and high-growth metro hubs. Our goal is to offer comprehensive real estate solutions across luxury residences, commercial investments, and strategic consulting. Along with geographical growth, we're building our service bouquet by combining tech-driven advisory tools and complete asset management services. We see ElitePro Infra as a 360° real estate advisory firm with pan-India presence, addressing changing client needs in a timely and effective manner. This growth is fueled by our efforts to provide value and trust-based advice at every point of decision-making.
4. ElitePro Infra has left its mark in the infrastructure sector. What has been your guiding vision behind the firm's growth and differentiation?
Our guiding vision at ElitePro Infra is transparency, trust, and client-centricity. We aim to redefine real estate consultancy with customized solutions backed by detailed market intelligence. Our commitment is to help our clients find top-potential and high-worth properties that suit their individual aspirations, whether as a home or as an investment. We always focus on long-term relationships rather than short-term returns, which has seen us develop a strong reputation for trust. This unwavering pursuit of virtue and excellence sets us apart in a competitive market and drives our stable growth amidst India's evolving infrastructure and property landscape.
5. Smart infrastructure and sustainability are trending—how are they being addressed in future projects by ElitePro?
ElitePro Infra acknowledges the increasing priority of smart infrastructure and sustainability as key drivers of real estate in the future. We are actively working with developers who are leading the charge on green construction, energy-efficient architectural designs, and integrating smart technology. Our methodology is more than just investment, as it is projects that are economically and environmentally worthwhile in the long run. From green buildings and renewable energy solutions to digital automation and intelligent mobility, we stay ahead of the latest trends of modern investors and buyers through our advisory services. This enables us to contribute meaningfully to the development of responsible, future-proof urban communities in India.
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