Alstone Renews Partnership with RCB as Official Cladding Partner for T20 Season 2025

Alstone, a leading brand in exterior cladding solutions, has announced its renewed partnership with Royal Challengers Bengaluru (RCB) as the Official Cladding Partner for T20 Season 2025. Following a successful collaboration in 2023, Alstone is rejoining RCB to reinforce its focus on high performance and innovation—values that align with the team’s approach to the game.

With the tagline “Think Cladding, Think Alstone” and the campaign “Super Batting, Super Cladding 2.0,” this partnership highlights the connection between cricket and architectural solutions.

Sumit Gupta, Managing Director (MD), Alstone, expressed his thoughts on the renewed association,  "We are thrilled to partner with Royal Challengers Bengaluru once again for T20 Season 2025. Our previous collaboration in 2023 brought us remarkable brand mileage, allowing us to connect with a passionate and engaged audience. Just as RCB consistently delivers outstanding performances on the field, Alstone remains committed to offering world-class, innovative façade solutions. This partnership will further strengthen our brand presence and align us with a team that shares our vision for excellence."

Through this association, Alstone aims to increase awareness among architects, designers, and consumers about its cladding solutions. The collaboration includes a marketing campaign across digital platforms, outdoor advertising, print, radio, and social media to enhance brand visibility throughout the T20 season.

Rajesh V Menon, COO of Royal Challengers Bengaluru, welcomed Alstone’s return, stating, "We are delighted to have Alstone back as our Official Cladding Partner for this season. Their innovative approach to exterior cladding solutions aligns perfectly with RCB’s dedication to pushing boundaries and setting new benchmarks."

Alstone has been a part of the façade industry for over two decades, offering a range of exterior cladding products such as Zinc Composite Panels (ZCP), Aluminium Honeycomb Panels (Alcomb), Fire Rated Composite Panels (FRCP), metal-based HPL, and Louvers. The brand is recognized by architects, façade consultants, and builders for its focus on performance, durability, and modern design.

By continuing its association with RCB, Alstone looks to further establish its position in the market while engaging with a wider audience during the T20 season.