Beegru, a global AI-powered proptech growth engine for real estate, unveiled its disruptive campaign, “The Dead Leads Graveyard”, at the Realty Expo in Bengaluru. The campaign draws attention to one of the industry’s most pressing challenges where crores of rupees are being spent on leads that fail to convert.
By symbolising these losses through the concept of a “graveyard,” the initiative underscores how unqualified campaigns, inflated sales costs and relentless follow-ups continue to drain marketing budgets while delivering little measurable return. Every year, real estate companies invest heavily in generating inquiries, yet a significant share ends up as wasted potential. With “The Dead Leads Graveyard,” Beegru calls on industry leaders to confront a critical question: “How much of their money already lies in the graveyard of dead leads?”
Beegru’s AI Boost feature is designed to replace waste with certainty by enabling businesses to focus only on prospects that truly matter. It achieves this through smart targeting that continuously refreshes high-intent audiences and delivers pre-qualified leads who are sales-ready. With synchronised automation across multiple channels, campaigns can run seamlessly, while the effortless setup ensures that businesses can launch in minutes without technical hurdles. The system further enhances performance with continuous AI-driven optimisation, supported by a transparent dashboard that provides real-time reporting for complete visibility and control.
Speaking at the Expo Kin Shreeraj Reddy, Founder & CEO, Beegru said, “The PropTech industry is ripe for transformation. The current property marketplaces are outdated and do not serve the needs of the realtors or the property seekers effectively. They flood realtors with unqualified leads resulting in excessive manual effort to sift through them. They also monetize users' private information which erodes trust. Further he added, “At Beegru, we’re fixing this broken ecosystem with an AI-driven platform that delivers verified, high-quality leads to builders, landowners, and realtors, without sacrificing user privacy. Our inclusive & global solution, with trust and innovation at its core, fosters authentic connections and empowers every stakeholder to succeed.”
The campaign underscores Beegru’s commitment to data privacy, security and trust. With exclusivity of leads, enterprise-grade security and transparency, Beegru delivers one clear message “Stop paying for funerals, start paying for growth”.
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